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Outsourcing Social Media Marketing

by: Sarah Joson

Wednesday, January 30, 2013 | Outsourcing News |

Social Media Outsourcing

A lot of small business owners see social media as a tool that can help boost their company. While many larger and older firms often outsource their social media processes to reduce costs and benefit from the expertise of social media marketing service providers, some still avoid it thinking that it is too risky. On the other hand, start-ups and small business owners can’t afford to shell out more towards hiring a social media marketer and a lot more time in managing their online profiles.

According to an article posted at Guardian.co.uk, business executives who are looking to outsource social media marketing and management usually worry about several things. They think that social media marketing service providers may have the necessary skills and tools to create campaigns but they don’t have enough knowledge about the company to actually create a suitable campaign. The solution for this is to involve at least a one internal management member who will serve as the basic source of information and lead the social media marketing strategy.

The social media marketing service provider might not be able to predict the trends and changes of the client’s specific industry, market, and environment. This can be resolved by assigning an in-house employee who will manage the budget and strategy according to the innovation needed to become more relevant in the market.

For the contract, the client should identify the exact role of the provider, which should include their responsibilities and limitations. Clients, on the other hand, should give adequate information and direction to deliver better results.
 
Social media strategies do not come as prototypes, so small business owners should clearly define the direction of their social media plans. They should analyze if outsourcing is the best solution for whichever industry they belong to before acquiring the service of a provider.

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