Businesses of all sizes are opting to outsource social media management and marketing. Find out everything you need to know about outsourcing this role and why the Philippines is the location of choice for finding talented social media marketers.
Did you know that 92% of all marketers indicated that their social media efforts have generated more exposure for their businesses? It’s no wonder that businesses, large and small, are keen to invest in social media marketing.
Because it’s easy math. Social platforms break down barriers between companies and customers, so you can build a responsive, caring brand reputation by addressing questions and concerns from your customers faster than ever. Not surprisingly, the personalization element in social media channels makes it more likely to lead to higher conversion rates and long-term brand loyalty.
What’s more, social media platforms are almost all free to register and cost little to start advertising, so there’s high potential for a good return on your investment.
These days, social media marketing (SMM) plays an important role in deciding digital marketing strategy of any company. A social media marketer is responsible for:
Research, strategy and implementation of social media programs.
Managing, monitoring and maintaining social media sites and consistently updating content and design.
Coordination of all social media activities within designated response times.
Researching, data scraping and compiling content into editorial calendars.
Editing/designing social media pages.
Writing rich content blog posts. In some cases this may be the role of a copywriter who works closely with the social media marketer.
One major challenge with running big marketing campaigns is that social media can be a 24-hour job. As it turns out, customers expect fast response times, often with little regard for local business hours.
If customers are contacting your business at midnight with a question, they’re up, so they expect an answer pronto. And since social media platforms like Facebook measure and publicly display your response times, businesses need to act fast to maintain their reputation for good customer service.
When your local team can’t meet your customers’ expectations for response times, you can hire an offshore social media manager to work your local night shift. That way, your customers are well looked after, 24 hours a day, without placing extra pressure on your local team.
This is why more and more businesses are choosing to outsource their social media marketing to the Philippines – providing exceptional service and response times to customers, even outside of regular business hours.
Social media marketing qualifications and experience
Social media marketers tend to come from all sorts of backgrounds. Most have undergone independent training after graduating with a university degree (e.g. in English, Computer Science or Communications).
Social media marketing (SMM) courses started a bit later than SEO/ SEM, and SMM has recently been included in the overall digital marketing program for undergraduate and certificate or diploma courses.
Within these training courses, trainees are deployed to actual SMM projects where they’re required to apply their knowledge to real-life marketing challenges. Naturally this enhances their skills in the SMM field, so most graduates hit the employment market completely job-ready.
Social media marketers (SMM) tend to have the following range of experience:
Experience varies as follows:
Junior – Junior SMM specialists in the Philippines are typically graduates of certification or diploma courses with up to 11 months of relevant experience.
Intermediate – An SMM specialist in the Philippines with 1-2 years of relevant experience is considered intermediate.
Senior – Senior SMM Specialists in the Philippines have 2+ years of relevant experience
Social media marketing tools
A social media marketer uses the following social media sites to launch campaigns, promote a product or service, and engage with the target market.
Most social media platforms have built-in data analytics that allow companies or advertisers to track the performance of the campaigns or pages being launched.
Utilizing mobile advertising platforms is also part of any social media marketing campaign, especially when a company aims to interact with its consumers in real time as often as possible.
Save up to 70% on labor and occupancy costs
Because living costs are so low in the Philippines, labor and occupancy costs are low too. We can employ and accommodate fully qualified, very experienced social media marketers for your team in the Philippines for up to 70% less than you’d pay in your local employment market. It’s why outsourcing social media management and working with a talented social media marketer in the Philippines just makes good business sense.
Tips for employing Filipino social media marketers
- It takes 5-7 weeks to recruit a social media marketer in the Philippines.
- Social media marketers, especially senior ones, tend to transition to the full spectrum of digital marketing, to include SEO and SEM; so you can expect crossover experience and skills when hiring an experienced SMM.
- In the local market, this type of profile is commonly known and advertised as digital marketing specialist compared to social media marketer.
- Typically this profile is an individual contributor who can work with minimal supervision.
- Social media marketers are usually good with numbers, and they expect measurable performance reviews using objective metrics and KPIs supplied by their employer.
- Even though social media marketers in Australia may prefer working remotely or from home, in the Philippines, where reliable internet connection, stable power supply, and well-functioning modern computers still remain challenges for independent workers, working in an office is the better approach.
Top 5 universities for social media marketers in the Philippines
Since social media marketing is a relatively new specialty, its inclusion in the university and college offerings have been introduced in recent years for the following:
The Commission on Higher Education (CHED) however have not yet started tracking graduates specific in this field.
Sample social media marketer profiles
- Advertising/Media Planning
- Content Marketing Strategy
- Preparation of Engaging Social Media Posts for Facebook & Instagram
- Social Media Associate
- Social Media Strategy and Content Planning
- Graphic design
- Adobe Lightroom (Photo Editing) & Adobe Premiere (Video Editing)
- Managing Social Media Inbox & Community Management
- Social Media Specialist
- Social Media Administrator
- Teaching Assistant
- Facebook Advertising
- Basic Video Editing using iMovie
- Google Analytics
- Using Agora Pulse to create Social Media Reports
- Social Media Post Creation using Canva
- Social Media Specialist
- SEO Specialist
Want a social media marketer – or team of marketers – in the Philippines?
Since our inception in 2006, MicroSourcing has become one of the biggest managed operations providers in the Philippines. With over 4,000 employees, 7 delivery centers and close to 200 clients, we can help you build a dedicated team in the Philippines, regardless of the roles and level of specialization you require. We’re experts in outsourced social media mangement, with more than 7,000 digital / social media marketers in our candidate database, and close to 130 digital roles placed for our clients since 2006.
Ready to start the process of outsourcing your social media marketing to the Philippines? Call 1800 250 841 +63 2 34371000 +44 800 756 3742 +1 866 643 0830 today or send us an email to discuss your company’s social media marketing needs. You’ll have your offshore social media marketer(s) up and running in as little as 5 weeks.
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