Businesses of all sizes are opting to outsource social media management and marketing. Find out everything you need to know about outsourcing this role and why the Philippines is the location of choice for finding talented social media marketers.

Did you know that 92%1 of all marketers indicated that their social media efforts have generated more exposure for their businesses? It’s no wonder that businesses, large and small, are keen to invest in social media marketing.

Because it’s easy math. Social platforms break down barriers between companies and customers, so you can build a responsive, caring brand reputation by addressing questions and concerns from your customers faster than ever. Not surprisingly, the personalization element in social media channels makes it more likely to lead to higher conversion rates and long-term brand loyalty.

What’s more, social media platforms are almost all free to register and cost little to start advertising, so there’s high potential for a good return on your investment.

These days, social media marketing (SMM) plays an important role in deciding digital marketing strategy of any company. A social media marketer is responsible for:

Book a Free Consultation

Want a social media marketer – or a team of marketers – in the Philippines?

  • Research, strategy and implementation of social media programs.

  • Managing, monitoring and maintaining social media sites and consistently updating content and design.

  • Coordination of all social media activities within designated response times.

  • Researching, data scraping and compiling content into editorial calendars.

  • Editing/designing social media pages.

  • Writing rich content blog posts. In some cases this may be the role of a copywriter who works closely with the social media marketer.

One major challenge with running big marketing campaigns is that social media can be a 24-hour job. As it turns out, customers expect fast response times, often with little regard for local business hours.

If customers are contacting your business at midnight with a question, they’re up, so they expect an answer pronto. And since social media platforms like Facebook measure and publicly display your response times, businesses need to act fast to maintain their reputation for good customer service.

When your local team can’t meet your customers’ expectations for response times, you can hire an offshore social media manager to work your local night shift. That way, your customers are well looked after, 24 hours a day, without placing extra pressure on your local team.

This is why more and more businesses are choosing to outsource their social media marketing to the Philippines – providing exceptional service and response times to customers, even outside of regular business hours.

Social media marketing qualifications and experience

Social media marketers tend to come from all sorts of backgrounds. Most have undergone independent training after graduating with a university degree (e.g. in English, Computer Science or Communications).

Social media marketing (SMM) courses started a bit later than SEO/ SEM, and SMM has recently been included in the overall digital marketing program for undergraduate and certificate or diploma courses.

Within these training courses, trainees are deployed to actual SMM projects where they’re required to apply their knowledge to real-life marketing challenges. Naturally this enhances their skills in the SMM field, so most graduates hit the employment market completely job-ready.

Social media marketers (SMM) tend to have the following range of experience:

Experience varies as follows:

  • Junior – Junior SMM specialists in the Philippines are typically graduates of certification or diploma courses with up to 11 months of relevant experience.

  • Intermediate – An SMM specialist in the Philippines with 1-2 years of relevant experience is considered intermediate.

  • Senior – Senior SMM Specialists in the Philippines have 2+ years of relevant experience.

Social media marketing tools

A social media marketer uses the following social media sites to launch campaigns, promote a product or service, and engage with the target market.

social bookmarking
social bookmarking

Most social media platforms have built-in data analytics that allow companies or advertisers to track the performance of the campaigns or pages being launched.

Utilizing mobile advertising platforms is also part of any social media marketing campaign, especially when a company aims to interact with its consumers in real time as often as possible.

Save up to 70% on labor and occupancy costs

Because living costs are so low in the Philippines, labor and occupancy costs are low too. We can employ and accommodate fully qualified, very experienced social media marketers for your team in the Philippines for up to 70% less than you’d pay in your local employment market. It’s why outsourcing social media management and working with a talented social media marketer in the Philippines just makes good business sense.

Contact us for salary information

Tips for employing Filipino social media marketers

  • It takes 5-7 weeks to recruit a social media marketer in the Philippines.
  • Social media marketers, especially senior ones, tend to transition to the full spectrum of digital marketing, to include SEO and SEM; so you can expect crossover experience and skills when hiring an experienced SMM.
  • In the local market, this type of profile is commonly known and advertised as digital marketing specialist compared to social media marketer.
  • Typically this profile is an individual contributor who can work with minimal supervision.
  • Social media marketers are usually good with numbers, and they expect measurable performance reviews using objective metrics and KPIs supplied by their employer.
  • Even though social media marketers in Australia may prefer working remotely or from home, in the Philippines, where reliable internet connection, stable power supply, and well-functioning modern computers still remain challenges for independent workers, working in an office is the better approach.

1 HubSpot. The 20 Quantifiable Benefits of Social Media Marketing for Business

Frequently Asked Questions

How long does it take to get an offshore social media marketer or team up and running in the Philippines?

Your outsourced social media marketer can be up and running in as little as six to eight weeks when you outsource through MicroSourcing. From discussing the requirements and qualifications desired of your social media marketer(s), to assigning your new team member their very first task, MicroSourcing can help meet your requirements. Keep in mind, if you require a larger team of social media marketers, our talent acquisition team may require additional time for the extra recruitment, training and onboarding needed to establish your qualified, offshore team.

What are the costs of outsourcing to the Philippines?

Outsourcing to the Philippines can result in significant cost savings of up to 70%. Here at MicroSourcing, we offer a monthly fee to help reduce overheads and allow you to focus on scaling and growing your business. Included in the monthly fee is infrastructure, recruitment and training, security, staff benefits and management.

What are the qualifications and skills of a great social media marketer?

Successful social media marketer skills include:

  • Experience working across all social media platforms such as Facebook, Instagram, Twitter and LinkedIn
  • Familiarity with analyzing market trends and applying them to campaigns
  • Excellent communication when speaking with relevant stakeholders to develop social media campaigns around your products or services
  • Organization and project management tools knowledge
  • A high level of accuracy and attention to detail.

A higher education degree or certificate in marketing, communications or business administration is desirable to succeed as a social media marketer.

How can I ensure quality when hiring offshore social media marketers in the Philippines?

MicroSourcing’s talent acquisition team works just as an in-house recruitment team would. They screen, interview and test candidates to ensure candidates meet the needs and requirements as illustrated in your position descriptions. With over 10 years of experience pioneering a new way of offshoring, MicroSourcing’s expertise is backed by being one of the largest and most experienced offshoring providers in the Philippines - so quality is not a concern.

With a dedicated management team on the ground, working one-on-one with your staff in the Philippines, MicroSourcing has 192+ talented staff in operations who keep the communication between your business and your offshore team streamlined. We also have operational departments that help your employees function efficiently and productively.

Sample social media marketer profiles

social media marketer profiles


  • Advertising and media planning
  • Content marketing strategy
  • Preparation of engaging social media posts for Facebook & Instagram
  • Social media strategy and content planning
  • Photography
  • Graphic design


  • Social Media Associate
  • Social Media Specialist
  • Social Media Administrator
social media marketer profiles


  • Adobe Lightroom (Photo Editing) & Adobe Premiere (Video Editing)
  • Managing social media inboxes & community management
  • Facebook advertising
  • Google Analytics
  • Using Agora Pulse to create social media reports
  • Social media post creation using Canva


  • Social Media Specialist
  • SEO Specialist

Interested in recruiting team(s) in the Philippines?

Since our inception in 2006, MicroSourcing has become one of the biggest providers of offshoring solutions in the Philippines. We can help you build a dedicated team in the Philippines, regardless of the roles and level of specialization you require. MicroSourcing is backed by our parent company, Probe CX, one of Australia’s fastest-growing offshoring solution and customer engagement firms. So, it’s safe to say we’re experts in outsourcing to the Philippines.

Call +1 888-731-0023 today or send us an email to discuss your company’s offshoring needs.

Additional resources



m_ebookt_case study portfolio


m_ebookt_marketing case study


MPI Seal of Registration