Looking into customer support outsourcing? You’re in the right place. Your customer service team is responsible for one of the most important roles in your business – the first impression. In fact, those first few moments of a customer’s call can make or break the entire relationship. That’s why you need the right people for the job, whether you hire onshore or you outsource your customer service.

Filipinos naturally excel at customer service. Not a surprise, really, considering their cultural heritage of hospitality, kindness, and respect makes them empathetic and courteous workers. Likewise, their fluent English skills make them a great fit for any English-speaking business.

As a result of this combination of traits, the customer service industry is booming in the Philippines, with over 500,000 people currently employed in customer service roles in business process outsourcing (BPO).

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Want a customer service representative – or a team of representatives – in the Philippines?

For you, this means there’s an abundance of well trained and experienced customer service candidates ready to join your business. You can take your pick of the bunch.

The candidate pool of customer service representatives (CSRs) has been exposed to a wide variety of businesses including:

  • Telecommunications
  • Financial Services (Banking, Insurance, Investments)
  • Healthcare
  • eCommerce and Online Retail
  • Retail
  • Travel & Hospitality
  • Food Industry
  • Construction & Engineering
  • Education
  • Professional Services.

No matter which industry you’re in, there are plenty of candidates with relevant experience, who can hit the ground running.

With training in your business-specific processes, a customer service representative can resolve most, if not all, of your customer’s needs in one call. And that makes for happy customers. What’s more, customer service channels also involve chat and email nowadays, and there are CSRs who are specifically trained to handle those types of interactions.

No matter what customer service solutions your business needs, there are CSRs in the Philippines who have the right skills.

Customer service qualifications and experience

CSRs don’t tend to come from a particular school or course; their education backgrounds vary from short courses to university degrees. In fact, customer service roles are the first job for about 340,000 tertiary graduates each year (and many find they love it so much that they make their careers in the customer service industry).

In the local market, customer service roles are broadly categorized by years of working experience:

  • Junior: less than 2 years of customer service experience.
  • Intermediate: 2-4 years of relevant customer service experience.
  • Senior: 4+ years of customer service experience.

Customer service tools

The most valuable tool in CSR roles is the customer relationship management software, or CRM. Candidates are likely to have experience in using several of the common CRMs. Even if your preferred candidate hasn’t used your specific CRM system, their skills are transferable and they’re fast learners.

When they start in a new role, CSRs expect brief tool and product training to get up to speed on your business processes. This may take 1 to 4 weeks, depending on the number of tools, complexity of the product/service and range of customer transactions involved.

Save up to 70% on labor and occupancy costs

Because living costs are so low in the Philippines, labor and occupancy costs are low too. We can employ and accommodate fully qualified, very experienced customer service representatives for your team in the Philippines for up to 70% less than you’d pay in your local employment market. That’s why it makes good business sense to outsource customer service.

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Tips for employing Filipino customer service representatives

  • Customer support outsourcing is a relatively quick process, although it takes a minimum of 4 weeks to hire CSRs in the Philippines.
  • A CSR can become a complex profile if you need a candidate with specific experience or industry knowledge.
  • Another factor to consider is whether the candidate will focus on one medium of interaction, or if they need experience in all areas of voice, text chat and email support.
  • An experienced CSR can adapt quickly to the customer service processes of any business, even if their work history is from another industry. But obviously the better you train them, the better performance you can expect from your CSRs.
  • A group of CSRs report to a Team Leader. Team leaders are usually promoted from within the ranks (from senior CSRs) as they progress in their careers.
  • It’s important to establish key performance metrics (KPMs) at the onset when you outsource customer service. With established metrics, both you and the candidates know how they’re performing and you can address areas for improvement. What’s more, bonus incentives are a good way to reward exceptional performance, keep employees happy and minimize staff turnover.

Frequently Asked Questions

How long does it take to get an offshore customer service representative (CSR) or team up and running in the Philippines?

Your outsourced CSR can be up and running in as little as four weeks when you outsource through MicroSourcing. From discussing the requirements and qualifications desired of your CSR(s), to assigning your new team member their very first task, MicroSourcing can help meet your requirements. Keep in mind, if you require a larger team of CSRs, then our talent acquisition team may require additional time for the extra recruitment, training and onboarding needed to establish your qualified, offshore team.

What are the costs of outsourcing to the Philippines?

Outsourcing to the Philippines can result in significant cost savings of up to 70%. Here at MicroSourcing, we offer a monthly fee to help reduce overheads and allow you to focus on scaling and growing your business. Included in the monthly fee is infrastructure, recruitment and training, security, staff benefits and management.

What are the qualifications and skills of a great CSR?
Successful CSR skills include:
  • Conflict resolution
  • Familiarity with computer software and telephone systems
  • Remaining calm under pressure
  • Ability to multitask while using CRM databases to address customer queries
  • Excellent communication and problem-solving skills
  • Empathy.

A higher education degree isn’t required to succeed as a CSR. A large majority of tasks are learned in the role itself and the role therefore requires more interpersonal skills than technical skills.

How can I ensure quality when hiring offshore CSRs in the Philippines?

MicroSourcing’s talent acquisition team works just as an in-house recruitment team would. They screen, interview and test candidates to ensure candidates meet the needs and requirements as illustrated in your role briefs. With over 10 years of experience pioneering a new way of offshoring, MicroSourcing’s expertise is backed by being one of the largest and most experienced offshoring providers in the Philippines - so quality is not a concern.

With a dedicated management team on the ground, working one-on-one with your employees in the Philippines, MicroSourcing has 192+ talented staff in operations who keep the communication between your business and your offshore team streamlined. We also have operational departments that help your employees function efficiently and productively.

Sample customer service representative profiles

Computer literate


  • Computer literate
  • Self-starter with a “can do” attitude
  • Excellent written and verbal communication skills


  • CSR / Subject Matter Expert
  • Technical Support Representative
  • Admin Coordinator
Retention strategies knowledge


  • Retention strategies knowledge
  • Customer service background
  • Understanding of sales retention
  • Computer literate
  • Creative problem solver
  • Customer-oriented
  • Active listening skills
  • Positive and friendly
  • Fluent in English


  • Customer Service Representative
  • Technical Support Representative
  • Customer Retention Specialist
Ability to work in a fast-paced intense environment smoothly


  • Ability to work in a fast-paced intense environment smoothly
  • Ability to elicit confidence and build rapport
  • Skilled at interacting with customers of all socioeconomic background
  • Excellent verbal and written communication skills
  • Hard worker, quick learner, responsible, efficient and work well under pressure


  • Customer Service Representative
  • Handling Concierge & Tech Support
  • Product Specific Trainer

Interested in recruiting team(s) in the Philippines?

Since our inception in 2006, MicroSourcing has become one of the biggest providers of offshoring solutions in the Philippines. We can help you build a dedicated team in the Philippines, regardless of the roles and level of specialization you require. MicroSourcing is 100% owned by the Probe Group, one of Australia’s fastest growing offshoring solution and customer engagement firms. So, it’s safe to say we’re experts in outsourcing to the Philippines.

Call +1 888-731-0023 today or send us an email to discuss your company’s offshoring needs.

Additional resources



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