It is difficult to know which statistic is more jaw-dropping. On one hand, a recent analysis of the online world revealed there are almost two billion websites1 across the internet. On the other, a separate investigation has revealed 252,000 new websites are created every day2. Throw in the fact that more than 7 million apps are now available3 across iOS and Android platforms and it is clear the digital environment is busier than Times Square on New Year's Eve.
That means two things for businesses looking to enhance their web presence - standing out online has never been harder and selecting the right web development strategy has never been more important. Having a strong online presence is a must for modern organizations and that means tapping into the skills and creativity of an experienced web developer.
The only problem is finding one. A global shortage of talented web developers means many jobs are going unfilled and driving up the cost of labor for companies that are fortunate enough to recruit them. It has been reported that about 40 million technical jobs remain vacant due to a lack of skilled talent, while the U.S. Labor Department estimates the global shortage of software engineers may reach 85.2 million by 20304.
Amid such uncertainty, many businesses are turning to a proven resource for meeting their web development needs. Outsourcing has long been a cost-effective strategy for increasing efficiencies and driving business growth. Fortune 500 companies such as Apple and American Express5 are among the thousands of businesses that outsource web development and that is because they appreciate the enormous benefits that stem from doing so.
Web development outsourcing sees businesses partner with external providers or contractors to manage all or various aspects of their online needs including website creation, launches, updates, migrations and redesigns. Quality outsourcing providers can provide entire teams or specific roles such as web developers, software developers or SEO specialists. Web development particularly lends itself to offshore support as it can be done remotely, thus avoiding the need for staff to be in the same physical space as their in-house colleagues.
While reducing costs is undoubtedly one of the main reasons to outsource web development, there are many other factors that make it an appealing option for large and small businesses.
Making the decision to outsource web development is relatively simple. Choosing the right offshore partner requires a little more work.
Partnering with a quality outsourcing provider can be game-changing for an organization’s online presence. At a time of economic uncertainty, rising wages and labor shortages, it is allowing businesses to not only deliver the websites, apps and online projects they need sooner but, also save valuable time and resources that can be allocated to other areas.
Technologies such as artificial intelligence (AI) have shown great potential to improve customer experience and engagement. Learn how AI is impacting different business sectors, what the future of work looks like and how your business can embrace AI to enhance operations.
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