by: Finella Kristle Panlilio
Tuesday, January 27, 2015 |
Social media has evolved into something business executives simply scoffed at to a marketing strategy necessity. We’d even go so far as to say social media has become the core of marketing these days, what with 72% (and rising) of your target audience being online and social media advertising being comparatively inexpensive.
When it comes to social media marketing, big, multinational businesses aren't the only ones with the upper hand. Small businesses can easily take advantage of how social media platforms are used to connect with current and potential customers.
Here are four social media management factors needed to get your small business going in the right direction:
If you want to stay ahead with your social media management, proper organization is key. You don’t have to spend an entire day signing into each of your social media accounts individually. There are a number of online tools available for you (like Hootsuite and Buffer) to manage all of your social media accounts and keep track of everything - all in one dashboard.
A content calendar ensures that you are making updates frequently. Use it to set up what days you are going to update your content and what topics you are going to cover. Make sure you are creating content that is timely and relevant. You can start by outlining the year and highlighting main events, holidays, and seasons. Focus on one quarter at a time and identify a monthly theme or topics to discuss. And then break down each month with your thematic or topic idea by identifying what types of posts you can create around it: text, video, visuals, related quotes, polls, questions, etc.
The content you post to the internet should be as diverse as possible. Have a social media team on your side to help you along - when you are sick, on vacation, busy with more pressing matters of the business, or simply have writer’s block. Your social media team can be made up of other co-workers, employees, and you can even outsource to a third party writer to create content for you.
The more present you are on social media, the more success you will see from it. Reserve a few hours a month to plan out and schedule content, then set aside at least 10 minutes each day to check in on your social media accounts.
What's great about social media is that it doesn't have down time - it's ongoing and can be used any time of day or night. Take control of your social media accounts with good management techniques so you can utilize them to their optimum potential. What's more, proper management lets you spend as little amount of time on social media as you can while still reaping the benefits.