by: Finella Kristle Panlilio
Friday, November 28, 2014 |
Social media has impacted the e-commerce industry in such a way that majority of most brands’ sales are driven by purchases through social networking sites. This is especially true for startup companies, specifically those without bricks and mortar shops - taking advantage of the fact that consumers now spend more time on social networks.
If you’re thinking of using social networks to market and sell your products, here are seven tips Brandi Temple, founder of Lolly Wolly Doodle, shared in a video with Inc.com on how she achieved massive success selling kids’ clothes on social media.
1. Treat each channel differently. There are channels that share the same threads, but there are also a lot of differences. It’s important to take a channel and look at it as its own business property.
2. Experiment. Because not every channel has the same characteristics, there are strategies you can do on one channel that wouldn't work on another. Don’t be scared to put up something silly or crazy every once in a while; you’ll find that some of the best reactions and engagement from customers come from doing something out of the ordinary.
3. Be yourself. Don’t post things that are not going to be relevant to the people you are trying to attract. Getting tons of likes is pointless if they’re not even from your target market.
4. Make it as seamless as you possibly can. You have to consider that most of your consumers are busy people. If you want them to purchase all the time and be fanatical about your brand, make every transaction easy for them. Make it fast and easy - nobody wants 15 steps to do something.
5. Don’t be a business. Don’t make them feel like all you’re trying to do is to sell them something. Get into their daily lives and talk about things that are important to them, things that are important to you, and make that connection.
6. Keep them on their toes. Tie the business into the social side of it and make it a game. Do this by putting things up very quickly and then taking them down after a short while.
7. Buckle up. You will go on a crazy ride with social media. Facebook changes its algorithm once a week, making you feel like you just stood on that table where the magician pulled that cover out from under you and you’re flat on your tail - it’s going to happen, and when it does, definitely have your seat belt on.