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4 Reasons Why You should Earnestly Promote Content

by: Finella Kristle Panlilio

Tuesday, November 18, 2014 |

Every online marketer knows that content drives action, and that it can only work if it reaches the audience for which it was intended. Otherwise, it’s like that philosophical thought experiment, "If a tree falls in a forest and no one is around to hear it, does it make a sound?" Marketers know they need to push their content out there, because it won’t automatically promote itself.

Benefits of content marketing

Here’s what happens when marketers manage to push their content out to the right audience.

1. Content drives engagement.
Once you've held people’s attention with content you've published, nothing can keep them away from your site. Man’s greatest core competency is communication, and nothing excites him like a compelling thought or a bright idea.

2. Engagement fosters trust.
Deliver messages that people find useful to their concerns on a regular basis. Consistency helps build a reputation for your brand as the go-to source for relevant information. Consistency builds trust between yourself and your audience, and every piece of information you share strengthens that trust.

3. Trust induces emotions.
People naturally open themselves up to those they trust. The same goes for marketing - you’ll want to get to your prospect’s "sweet spot" - that is to say, speak to their hearts and tap into their emotions. Because you have established a relationship built on trust, they’ll be open to your ideas.

4. Emotions drive action.
Majority of our decisions are triggered by emotions. An article in the Psychology Today website states that emotions provide you with a quick assessment of your current situation without the need to think much about it. This is where you get to "press their buttons" and get your audience to take favorable action.

All in all, content drives action. So don’t let it get thrown away in a forest with nobody to hear it talk about your business.


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