by: Finella Kristle Panlilio
Friday, February 5, 2016 |
We’ve said it before, and we’ll say it again: without a solid marketing strategy, your business can’t gain traction. This is crucial for businesses, especially at this time when virtually anything and everything is accessible over the Internet. Consumers generally run quick online searches for information on products and services, so if you want to reach as many potential customers as possible, build that digital marketing plan and build it quick.
With ever-changing trends and updates to keep up with, startups may find it difficult to determine which marketing techniques would work for the business. Apart from research and experimentation, serial entrepreneur and investor Phil Laboon offers three digital marketing strategies for marketing your new business.
1. Embrace the concept of social media.
Social media is a good place to start if you want to be successful online. Most consumers choose products and services as a direct result of discovering them on social media.
To find conversations related to your industry, simply log on to a site and enter keywords or phrases relevant to your field. You can establish your credibility by actively engaging with users in such discussions and offering valuable insights.
Visual content is one of the top trends in social media marketing. Capitalize on this by posting eye-catching images, infographics, or short, informative videos on your business’ social media pages.
2. Make sure your website is user-friendly.
Optimize your website to meet the needs of users. If they can’t navigate your site easily, they’re not going to stay for long, and they most likely won’t be visiting again. It would be best to consult a web developer to help showcase your startup and make your website as easy to read and navigate as possible.
Ensure that your website is optimized for mobile devices as well. This SEO trend surfaced after Google’s algorithm update that places mobile-friendly websites higher in search rankings. Visit Google’s Mobile-Friendly Test tool to know if your website has a mobile-friendly design.
Should you redesign your website? To get a better picture of what does and doesn’t work with your customers, offer free or discounted products or services in exchange for user feedback.
3. Use email as another way to reach your target audience.
Using email to reach your prospective clients is still a viable marketing strategy, but know that email marketing practices have changed in recent years. Monthly or weekly newsletters may not be enough to hold the attention of your target audience. Give the consumers you wish to attract what they are looking for, something they can actually use, such as offers and valuable insights.
In a constantly competitive marketplace, creating a startup may present different kinds of challenges. Pay attention to and take advantage of the latest digital marketing and SEO trends to get noticed by potential customers.