Earning publicity at any event is challenging, especially one of great importance in the business world. An event of such magnitude presents a lot of marketing opportunities. You will see companies of all sizes trying to grab the attention of both attendees and the press. With a bit of creativity and planning, you can earn some press of your own.
Guerilla marketing is an easy and inexpensive tactic that small businesses use to get recognized. Because guerilla marketing is unconventional, companies that use this strategy are set apart from the rest.
Leave people buzzing about your brand with these three tips:
1. Use Your Imagination.Since guerilla marketing is all about the unconventional, take a big event by storm and inject some creativity into your campaign. Be it a flash mob or an interactive artwork, anything thatís fun and creative is sure to attract attention.
2. Go Big or Go Home.People attend big events to be wowed, so the same should go for your guerilla marketing campaign. Going big doesnít necessarily mean expensive - be memorable enough to get people talking. No one is going to remember a product or service promoted with conventional, ordinary marketing. Use the unexpected approach to surprise people.
3. Let Your Audience Do the Talking.Authentic word-of-mouth is the best form of publicity. It is your growth engine. Come up with a plan, execute, and let your audience do the rest of the work. Successful guerilla campaigns are those that encourage people to share what they see, hear or experience with their social and professional circles.
Most importantly, have fun! Events are the perfect place to let your company culture and personality shine. Get creative and let your brandís voice be heard.