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What Start-ups Need to Ask Customers before Doing Any Marketing

by: Finella Kristle Panlilio

Thursday, November 21, 2013 |

As someone who's running a start-up, you're filled with excitement to get out there and let the whole world know what you have in store for them. You're already thinking about all the possibilities marketing can do for your business: the buzz, the leads, the customers, and even more customers brought in by your loyal customers.

Marketing for startups

That's all well and good, but marketing expert Drew Williams would advise you to keep calm and examine how your brand is doing before deciding to spend a single buck on marketing. And what better way to figure out how you are faring than to ask the customers themselves?

All you need is to ask these three questions:

  1. What should we stop doing?
  2. What should we keep doing?
  3. What should we start doing?

By surveying customers, you'll know if your customers love your company enough to refer you to a friend and which areas need improvement.

Williams also shares an insight about start-ups: they aren't that great. They're mediocre, which is why most of them disappear within five years.

Jeff Rosenblum, a former Wal-Mart executive, shares the same sentiment. He tells us what we might have known all along but were too slow to realize, or maybe too afraid to admit: that customers now have all the power, and misleading and manipulative advertising no longer works on them.

So, to have the foundation of a great marketing campaign, listen to your customers. They'll help you get better.


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