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Using Content to Reach Your Target Market

by: Sarah Joson

Monday, July 14, 2014 |

With rapid developments in todayís digital world, PR professionals are expected to come up with innovative ways to maximize different types of content for numerous digital platforms. Apart from videos and digital posters, blog posts, bylines, ebooks, and even white papers still help boost a brandís recognition and reach a companyís target audience.
    
So what exactly can a PR professional do to stay on top of the content marketing game? Vocus.com listed down three easy ways:
 
Keep a steady schedule for content production.
Having a blog on your corporate website not only reinforces your lead generation strategies - it also provides great material for social media posts. With your social media posts, businesses are able to interact with their target audience on a more personal level. 

Repurpose your original content.

Businesses put a lot of time and effort in collecting data to use in informative and original content. Why waste those efforts on a one-hit-number when you can repurpose and translate it in different ways? That way, you will have more opportunities in interacting with the different personalities of your target audience. For instance, last monthís presentation can be reused as a press release this month. 

Do not forget about SEO.

Search engine optimization (SEO) still plays a vital role in maximizing your contentís influence. By utilizing keywords that are related to your topic and have a high search volume, you will be able to gain more presence in search results pages and have a better chance of being exposed to your target market.  

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