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Trends in the Global Animation Industry

by: Sarah Joson

Monday, March 18, 2013 | Outsourcing News |

Growing development in animation outsourcing

PRNewswire.co.uk recently released the highlights of Research and Markets’ "Global Animation Industry: Strategies, Trends and Opportunities 2013" report. It included major movements in the animation industry, particularly the growing development in animation outsourcing.

It stated the rise in online streaming, and cable and satellite TV, which are now more accessible by the audience, and are seen stimulating the demand for diverse shows, including animated entertainment.  

The audience demographic was also seen evolving. Major networks and production companies are tapping more mature audiences. Viewers 10 to 15 years ago, the time when traditional animation and cartoons were popular, have also matured. Some of the notable animated series that are targeted to a wider audience (kids to adults) are The Simpsons and King of the Hill.

Some of the countries that participated in the report are the US, Canada, Japan, France, Britain, and Germany. Animation companies also made money in licensing operations and royalties for the production of collectibles and knickknacks based on the animated franchise.

On the other hand, computer games have also transitioned from consoles to animated series for television and movies. Some of which are Pokémon, Power Stone, Monster Farm, and Detective Conan.

Outsourcing animation content to regions such as Asia has become a major trend. The key clients are film and television program producers from North America. The availability of affordable and feasible computer animation platforms, and low-cost labor rates compared to their counterparts in Europe and North America were noted as the key drivers for this growth. The US, Japan, Canada, Britain, China, France, Germany, and Korea were identified as major animation markets, while China and India are emerging as animation outsourcing destinations.

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