Wednesday, October 11, 2017 |
In the early 1990s, BPO telemarketing emerged as a leading solution to business sales and marketing needs. IT and technology companies realized how telemarketing could efficiently help them increase their profits and address customer needs.
But, the rise of digital channels in today's fast-paced and interconnected landscape has brought about the misconception that telemarketing is dead. Yes, social media, email, and paid ads are very powerful and efficient inbound marketing strategies to keep prospects and customers engaged with your brand. However, the fact remains that ROI for inbound marketing isn’t as quick as telemarketing's potential to build a large database of potential customers.
Telemarketing is a direct marketing approach that leverages human connection as its strategy. Consumers crave human interaction with brands, and telemarketing addresses this need. Your brand message is delivered to people by real people.
There are enough reasons to say that telemarketing isn't actually dead. Outbound customer calls or cold calls can provide your business the sales and marketing results that you need.
It costs you less than other marketing strategies.
Marketers have realized the benefits that inbound offers, and are increasing their allocated budgets on every strategy. However, inbound marketing strategies and paid ads are becoming costlier as its popularity increases.
But because of the low cost of labor in the Philippines, telemarketing is still cheaper. BPO providers in the Philippines offer cheaper telemarketing services that can help you boost your operations without breaking the bank.
It helps you expand your business operations.
Telemarketing is part of your business operations. By opening a telemarketing office in the Philippines through a third-party provider, you're expanding your reach. A separate team will now focus their work on finding new customers and following up with existing customers.
You have a secondary operations center that's generating profit for your company in addition to the revenue that your headquarters is making.
It allows you to focus on your core tasks.
Your headquarters and onshore employees can focus on the core tasks of your business, while your offshore provider handles telemarketing operations. Hand off your qualified leads to your telemarketers, and let them close the sale for you.
It speeds up sales.
Since telemarketing is direct, it only takes several minutes for a telemarketer to reach out to a qualified prospect and make the final sale.
Customers can directly ask questions about your products and services, making it easy to convince them that they actually need what you're offering. Telemarketing is instant, direct, and highly personal.
It brings your brand directly to your target market and prospects.
With inbound marketing strategies, you have to wait for the customer to come to you. It's the exact opposite for telemarketing, as you can target a specific market and immediately reach out to them by phone.
These days, people always keep their smartphones within arm's reach, so it's easy to reach the person you want your brand to interact with.
It allows you to get immediate feedback on a customer's level of interest.
In telemarketing, you can instantly gauge the level of interest of your customer through voice cues. Telemarketers can immediately adjust their communication style and tailor it according to the signals the customers are sending to keep them engaged. This real-time form of communication can help in guiding consumers further down the marketing funnel and close the sale.
Your telemarketers are talking to prospects and customers in real-time. It's easy for them to ask what customers think about your products or services. It's a great way to get immediate customer insights and use this information in tailoring the customer experience you offer.
It builds immediate brand awareness.
The moment a customer answers the telephone and your telemarketer introduces himself or herself, brand awareness is initiated. Your telemarketers represent your company and demonstrate company culture through their communication style. In telemarketing, customers can experience firsthand what your brand is all about.
Because they've already heard your brand name and brand message in a call, their brand experience will be enhanced in the next customer touchpoint. With telemarketing, you're providing your prospects and customers primary information about your brand.
It generates key customer and marketplace data.
Telemarketing is a great way to know your customers and prospects better. If you have a contact list that you need to update with new information, calling them is a great way to do so. This is especially useful for building your buyer persona. It’s also a great source for primary research.
When you understand your customer's pain points, challenges, and needs, you can better tailor the customer journey to provide a personalized experience. For instance, you can ask prospects and customers over the phone how often they use products and services related to your industry. This strategy may help you determine whether they are in contract with a competing brand. This information will give you an edge over your competitors and help you win customers over.
While it's true that telemarketing is an outbound strategy that's considered disruptive, it still works. It's especially effective when combined with inbound marketing and lead generation strategies.
Telemarketing is neither dead nor dying. Rather, it has evolved to accommodate the consumer demands that the digital era brought on.
Don't put your eggs in one basket. Inbound marketing can help you generate hundreds or even thousands of leads, and telemarketing can help you qualify those leads and ultimately close the sale.
At the end of the day, human interaction trumps gadgets and machines, and people will buy from people.