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Monitor Social Media in 10 Minutes a Day

by: Finella Kristle Panlilio

Monday, September 21, 2015 |

Contrary to what others may think, social media is hard work. From responding to people talking about your brand and understanding how people view your company to maintaining an effective social media presence, it really does take a lot of time and effort. An infographic based on an eBook by HubSpot illustrates an easy strategy for you to monitor the social media information you need.

Social media monitoring strategies for every team

Marketing Team
This team owns the brand's social media accounts and is in charge of the brand's overall image, as well as generating visits, leads, and customers on a daily basis.

Sales Team
According to research from Social Centered Selling and A Sales Guy, 72.6% of salespeople who incorporated social media into their process outperformed their colleagues and social-savvy representatives beat their quotas 23% more often. Social selling is the process of researching and engaging with prospects and customers on social media networks.

Support Team
Because it is the new phone for customer support, people who complain on Twitter expect a response within an hour. This is where your support team comes in.

Executives
With the growing expectation from consumers and employees alike that the leaders of companies - large and small - should embody the brands they represent, chief executives can strengthen their brands and build trust by being visible and accessible on social media.

outsource social media management

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