by: Finella Kristle Panlilio
Tuesday, May 17, 2016 |
Boosting your brand’s social media presence also means knowing the right approach. Missed opportunities are often the result of having a set of uninterested followers because of a wrong social media approach. This can leave an overall negative impact on your profit potential.
Entrepreneur lists seven strategies that can help your brand win on social media:
1. Deliver value - not just advertisements.
Initially, your audience connects with your brand on social media because they are interested in your products or services. Most people also follow brands to stay updated on events or future sales and promos. However, posting only predictable advertisements pushes away followers. To keep them interested and engaged, mix up your feed with promotional offers and posts showcasing your company culture.
2. Leverage the reach of social media influencers.
These days, connecting with influencers is considered crucial to promoting your brand. It depends on your budget, of course, but almost every brand can use influencers to their advantage.
Identify the social networks frequented by your target audience, and then look for potential influencers - preferably those with verified profiles and whose personality matches your brand. Most influencers include their contact information in their bios, so it should be easy for you to reach out to them.
3. Think beyond organic reach.
With the algorithm changes in Facebook came the downfall of organic reach, and it is now happening in Instagram, too. So if winning on social media is one of your priorities, then you have to be willing to pay for advertising on platforms like Facebook, Instagram, or LinkedIn - depending on where your target audience is. Paid ads give you an opportunity to generate traffic, and today’s advanced targeting options make it easier to generate leads and sales.
4. Post consistently without overwhelming your audience.
Because brands can schedule posts using automation tools, some end up overdoing it and getting unfollowed. To avoid flooding your followers’ feeds, limit your posts to once every few hours. This way, you’re consistent in the minds of your followers but not overwhelming them with promotional posts.
5. Address issues and/or complaints immediately.
Instead of dialing a number and waiting on hold, customers today would rather send a tweet or send a message on Facebook to call the attention of a company. Now that social media platforms have also turned into customer service channels, it’s important that you learn to respond to all types of feedback, and in a timely manner. Teach your representatives how to properly handle complaints instead of deleting or ignoring them, because doing so will only aggravate customers.
6. Understand your analytics.
Social analytics are important to determine whether your campaign is working and to identify patterns that could be useful for your next campaign. Free tools like Facebook Page Insights and Twitter Analytics show you what you need to know about your audience demographics and behaviors, audience engagement, and which posts drive the most clicks back to your website.
7. Don’t be a “Jack of all trades, master of none”.
Where you build a strong social media presence depends largely on where your target audience is most active. Just imagine trying to maintain an effective presence on every social media platform available. Knowing where your target audience is keeps you from wasting your time and effort.