In 2014, marketing teams are predicted to spend over $130 billion on digital marketing collateral, producing a combined volume of 73% more content than in 2013.
As a marketer, you will need to get rid of all the promotional clutter if you want your message to be remembered by consumers. Create a buzz that is different from all the noise in the Internet and email inboxes.
Content marketing tips for revenue growth
Here are three practices that will help you generate revenue next year:
Define buyer personas.
Learn exactly who your different target customers are and what they're looking for by talking with your sales representatives and customers. This way, you'll be able to deliver relevant content to your audience at the right time and in the right place.
Map your marketing funnel.
The movement of prospects from awareness to conversion has changed. They no longer move in a straight line and instead roam - they compare prices and check out customer reviews on social media. To understand the strengths and weaknesses of your content, research on how your customers move from awareness to conversion. From there, you will be able to position content resources where the impact will be greatest.
Create strategic campaigns.
Now that you have a persona in mind and a lead funnel based on data, you'll be able to create tailored campaigns with different content elements to engage customers at the right time. Entice customers to your site with press releases, blog posts, email campaigns, and social network updates. Deliver value-added content and offers to take care of your customers and gather information.