by: Finella Kristle Panlilio
Monday, September 7, 2015 |
Content marketing is not an easy task. It requires time, effort, and dedication. But if you’re under time pressure everyday and can’t seem to mark everything off your to-do list, how do you invest the time needed to do content marketing effectively?
Just because you don’t have the luxury of time or the budget to hire an expert doesn’t mean you won't be able to make an impact with content marketing. The most successful content marketers do a little bit each day, and it builds up over time.
HubSpot shares what you can do in a small amount of time - that is, 30 minutes in a day - to make a significant impact. It may not sound like a lot, but you’ll be surprised by what you can accomplish with the right priorities.
Write blog posts.
Spend a total of 10 minutes on this. It may not be enough to finish a whole blog post, but even dedicating small investments of time can produce consistent, powerful content marketing results. Test how long it takes for you to create a blog post, and work backwards to find how much time every day you should dedicate to writing.
Develop a process.
Professional marketers publish several articles a week. Without an organized process, one would expect that this would take up quite a bit of the marketer’s time. To produce quality content fast, you need to disconnect. That means closing all social media tabs and turning your phone on silent. Creating an outline will also help you tackle the post in sections. Focus on getting your thoughts onto the page, but don’t stop for editing. You can always come back and edit your work later.
Update social media.
Making an impact with content marketing includes setting up a strong social media presence. This means keeping your profiles updated with engaging posts on a daily basis. Updating should only take you five minutes.
Respond to your followers.
Take a few moments to engage with people who have responded, commented, or shared your posts. It shouldn’t take more than a few seconds to respond - sometimes, all it takes is a small acknowledgement. These short conversations go a long way in building solid relationships with your audience. Your acknowledgement will encourage them to keep engaging and sharing.
Write some engaging posts for the day.
After sending out your responses, write your own posts for the day. Then, use a social media scheduling tool to distribute them throughout the day, and across multiple social networks. Your ideal frequency for posts depends on your industry and audience. If you don't know where to start, try publishing one post on Facebook and five on Twitter.
Starting out gives you the advantage of pulling from your wealth of knowledge about your business and expertise on your industry for your posts. Spend a few months on this content strategy and you'll have a repository of branded content that you can use for creating effective posts.
Dive into research.
It only takes five minutes to do a small amount of study and research each day. Identify websites that craft data-driven content on a regular basis and subscribe to their blog through an RSS reader, to make it easier to digest and skim data each morning. By doing this, you'll stay ahead of your competitors, industry developments, and breaking research in your field. Another way to keep ahead of research is subscribing to relevant industry newsletters.
You need to get the word out about your content and start moving up in the industry. This happens partly through a strong media presence, but nothing is better than developing a one-on-one relationship with someone. To make the outreach process easier, build targeted Twitter lists to group Twitter users based on anything you choose and connect with those users on a regular basis, and reach out to bloggers - praise their work, and open the door to communication.