by: Finella Kristle Panlilio
Wednesday, September 25, 2013 |
Businesses today make use of social media to promote their products and services. Not only is it convenient and easy, social media is considered the most cost-efficient way to do marketing. From Twitter alone, big companies have already generated millions of sales and helped over a thousand customers. Being on social media allows businesses to give their consumers a voice, which in turn gives rise to ideas on how to improve products and services.
While brands like Procter & Gamble are spending millions on digital marketing, some companies are still unsure about jumping on the social media bandwagon. For them, online platforms such as Facebook and Twitter are too personal and are not exactly where business executives and decision-makers spend most of their free time.
The truth is, business leaders actually spend time socializing with family and friends on social media platforms just as we would, but with the added intention of finding someone they could do business with.
Here’s a look at the benefits every business owner should consider in promoting their business online.
Establishes your credibility and expertise
By publishing content from your company’s subject matter experts in the form of webinars and articles, you are giving your consumers a chance to learn from the best.
Helps build a sense of trust through engagement
People are drawn to video tutorials, client stories, and company news because they like to know who they are building relationships with.
Increases traffic and attracts leads
Come up with a headline compelling enough for your viewers to click the link. Consistently posting relevant content captures people’s attention and helps build a loyal audience that will not only read your posts, but share them on their own pages as well.
Leads to huge cost savings
Bask in the convenience of conducting marketing campaigns practically free of cost. In addition to real-time insights, there are various social media marketing tools that allow you to launch, measure, and modify campaigns without having to go through laborious processes.
Reaches your target market
You can attract the right type of visitors and leads by creating relevant social content tailored for your target audience, using hashtags and filters, and making your content accessible via mobile.
Provides analytic tools
Social media provides data that helps you identify and respond to consumer behavior, as well as let you manage, analyze, and measure your marketing efforts.
Social media helps expand your contact list to a diverse network of industry professionals who could be your future vendor, employee or referral.
Businesses are slowly building their social presence as the importance of a brand’s ability to be more "human" by interacting with consumers becomes more apparent. There is a great opportunity for B2B in social media now that customer engagement has replaced hard sell as the key to successful marketing. And with instant access to customer insights and new business relationships, what more can a B2B marketer ask for?