by: Sarah Joson
Tuesday, October 23, 2012 | Outsourcing News |
Having a strategy for social media and other community channels is the newest and one the most relevant ways of marketing services and products, as well as getting in touch with consumers.
Since it is relatively new, some executives are doubtful as they are not familiar with the ins and outs of the process. Some may feel that it is not relevant. So how can businesses go about using social media for the benefit of their organizations? There are several options that, if used properly, will help a business grow. One of which is outsourcing community management to a service provider.
1. Community management service providers will help you focus on your goal.
Handling a social media account such as Twitter or Facebook is easy, but managing profiles for businesses is far different from handling personal profiles. Businesses usually do not have enough time to manage their profiles. With outsourcing, that’s one less thing to worry about and businesses can concentrate on their core processes.
Outsourcing community management to service providers will enable businesses to make the most out of online platforms. Providers can take on the tasks and alleviate the pressure from the employees who also work as community managers for companies.
2. Community managers are aware of the social media trends.
Community managers can be considered as innovators in the online marketing segment. Since they have more hands-on experience, they can bring a wider perspective to the table in terms of which campaigns are effective.
3. Community managers can be considered as points of contact.
Since there are several online media channels that can be utilized by a company, they can assign a specific community manager (and a team) to properly manage all the company’s profiles. In this way, the campaign in each profile will coincide with the overall strategy.