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5 Tips for Successful PR in 2015

by: Finella Kristle Panlilio

Tuesday, January 6, 2015 |

PR success in 2015 isn't unattainable - you just need to have the right planning and implementation strategies in place.

Here are five tips to consider in your PR team’s quest to take over this year:

Determine your business objectives.
Setting clear business objectives is prerequisite to strategizing or choosing tactics.

Develop strategies and tactics.
Once your goals have been set, you can then proceed to developing strategies and tactics that will steer you toward what you want to accomplish.

Define metrics.
Consider your key performance indicators (KPIs) and measure against them.

Choose segments and target numbers.
Your strategies and tactics are intended for certain channels or segments, and they are meant to bring forth quantifiable outcome. Qualitative information about your metrics is provided by segments; your successes and areas that need improvement are revealed by targets.

Maintain and refine.
Use the data you acquire to assess your strategies, tactics, and metrics. Data helps you make informed decisions that have a real impact on your audiences, stakeholders, and efforts.


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