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4 Reasons to Include Social Media in Your Marketing Campaign

by: Finella Kristle Panlilio

Monday, March 16, 2015 |

Since its rise, social media has become a staple in every brand’s inbound marketing toolkit. Having a website is not enough - these days, companies that don’t want to risk falling behind the competition make sure they extend their digital storefronts to social networking sites like Facebook and Twitter.

If you haven’t included social media as part of your inbound marketing campaign, here are four reasons why you should do so:

1. Social media lets you have an open conversation with your customers.
Social media provides a natural platform for visible conversations with your customers and potential customers. These conversations can act as a favorable testimonial for your business when you engage with your audience in the right way. Don’t fret over customer complaints being posted on your social media page; how you respond is what matters. Just make sure your social media team is constantly monitoring your account and promptly addressing customer concerns.

2. Social media lets you build your brand and generate leads quickly.
The instant gratification of customers when you provide relevant content at the time they need it is what can help you generate leads. Nurture them as a potential lead by building their confidence in you and your business with every interaction. You can do this by providing links to relevant information and content offers specific to what they are looking for. You can even take the conversation further and engage them in an ongoing dialogue via email marketing.

3. Social media is cost-effective.
While advertising on most social media platforms is paid to boost your brand’s visibility, it costs nothing to set up a social media profile and start posting content relevant to your target audience. This may involve investment of your time and your employee’s, but it’s worth it if strategized and implemented the right way.

4. Social media fuels SEO.
Just as creating content based on your buyer persona’s needs is important, sharing content on social media also drives SEO. The number of your followers, mentions, and shares is examined by Google when ranking your website. In addition to that, Facebook’s Graph Search release poises the social media giant as a search engine contender.


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