by: Finella Kristle Panlilio
Wednesday, May 4, 2016 |
Running a business comes with many challenges like dealing with the competition and ever-changing marketplaces, but simple errors concerning your online presence shouldn’t cause a hiccup in your operations and brand image.
Make sure you aren’t guilty of these online errors. Social Media Today shares how to fix them, just in case.
1. Not having social customer service
These days, instead of phoning in a complaint or filling out a web form, companies receive both positive and negative feedback via social media. One customer’s rant can reach far beyond their Facebook friends to influencers and their followers, and that is worrying for your brand. JD Power’s Social Media Benchmark Study showed that 67% of consumers have contacted companies through their social media pages for customer service issues.
To be ahead of the pack, invest in social listening to improve your customer care. There are social monitoring tools available for all types of businesses to help you keep up with your audience and attend to issues in a timely manner.
2. Web errors
There are two things that can happen when a site visitor encounters an error: either they take the time to inform you or they move on to another site. In any case, web errors are bad for your business. To ensure that your website’s features are working properly, use software that crawls your site to detect common errors, or assign someone to monitor your website on a regular basis.
3. Not accounting for mobile
Statistics from Smart Insights show that mobile digital media time is now significantly higher at 51% compared to desktop. This implies that if you’re not able to reach your audience through mobile search or display, you’re not providing a satisfactory mobile experience. As you optimize your site for mobile, don’t just focus on the design. Make sure that your page load time is down to two seconds or less, and that your pages are easy to navigate.