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3 Basic Principles of Content Marketing

by: Finella Kristle Panlilio

Tuesday, March 24, 2015 |

Content marketing, as defined by the Content Marketing Institute, is a marketing approach businesses use to create and distribute content that their customers deem valuable and relevant - with the objective of driving sales. Solid content marketing is what drives traffic to your website and eventually turns ordinary consumers into raving brand evangelists. Without it, your efforts to define yourselves online on various social media platforms would go to waste.

Basic principles of content marketing success

Here are three basic principles from Social Media Today that you should have nailed down in order to achieve content marketing success:
 
1. Choosing the right content
The key is to understand your audience. Knowing who your customers are will not only help in drafting your message, it will also give you an idea of the best type of content to meet their needs.

2. Identifying the right distribution option
Identify the best way to share content you’ve created. Consider everything from potential return on investment to content type, and incorporate a combination of traditional marketing methods with modern digital techniques. You can also study the successful marketing campaigns of your competitors.

3. Defining goals and measuring success
Make sure you have a clearly defined content marketing strategy, what action you want your target audience to take. Map out your desired response. Breaking down the personas of each individual within the buying process will help create specific targets for your project, and it’s easier to gauge the initial investment needed.

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