by: Finella Kristle Panlilio
Wednesday, February 17, 2016 | Comments (0)
Category: Outsourcing Research / Trends
There’s just no stopping the growth of mobile. The number of people in the world using smartphones is projected to reach two billion within the next year, from the already existing 1.91 billion users. Statistics alone show that consumers are increasingly turning to mobile devices for searches and shopping. Such is the rapid growth of mobile that it has never been more important for business organizations and brands to ensure that they’re keeping their mobile marketing customers engaged.
From a marketing point of view, customer engagement involves establishing valuable customer relationships and strengthening relationships with current customers. As customers spend more time with a brand, a stronger connection is established, which then paves the way for sales and customer loyalty.
Consumers have evolved in recent years, now choosing to interact with brands in their own terms. They decide when and where they want to interact with a brand. This presents the perfect opportunity for brands to get to know their customers. To stay competitive in mobile marketing and to capitalize on available opportunities, Social Media Today lists three innovative techniques brands must focus on:
1. Leveraging interactive ads
Video may be big in mobile marketing (it accounts for approximately 55% of all mobile data usage), but it’s no longer enough. Stand out from the crowd by using interactive ads, which is the latest growing trend for user acquisition. Interactive ads require the user to take some type of action, giving brands far more meaningful feedback compared to ads that users view passively.
2. Providing geo-based promotions
Albeit not new in advertising, near field communication (NFC) is now getting a lot of attention when it comes to connecting with consumers while they are in retail stores. In marketing, timing is essential. Beacon emitters and GPS tracking enable brands to take advantage of geo-targeted marketing to target customers when they’re most likely to make a purchase. The ability to identify a customer’s location and then use that knowledge to deliver contextualized and relevant ads in real time gives marketers the opportunity to provide revolutionary personalization to their mobile promotions.
3. Tapping into the wearables market
The wearables market continues to grow, with 9% of Internet users now using their smartwatches for web search. The result is a rapidly shrinking screen space, consequently making brands think more strategically about their marketing techniques.
With the above advances and Google’s recent mobile-friendly update in mind, brands should form more creative and innovative ways to reach their target market and keep customers engaged.
In recent years, companies of all sizes from different industries opt to outsource a project or even an entire operation not only to save on operational costs but also to grow their business in a smarter way and increase global reach.
Outsourcing has become an important tool for many businesses, but it comes with several challenges. CIOs need to consider these steps to avoid roadblocks that might result to failure of outsourced projects:
Know your role in the process. CIOs need to be clear about their own roles in the outsourcing project and understand the impact of the outsourced project to the business. Whether it is web redesign or mobile app development, its implications must be understood by the CIO and discussed with the CEO and other teams involved.
Look at the big picture. For a project to be successful, it is not enough that it gets finished. What matters more is how it integrates with all the other tools and processes of the company. According to Arun K. Sharma, CIO of Weitz and Luxenburg, CIOs need to understand how the outsourced project affects all other services being offered by the business. This is an important step, as a finished project that cannot be integrated with the company's tools and services will just be an isolated product, which leads to a failed project.
Plan. Tom Amrhein, CIO at Integrated-DM, said proper project planning entails understanding your customers. While it is not possible to plan out every detail of the project, the planning phase enables you to know the tasks, standards, preferences, as well as milestones. Documentation, styling, architecture, and mode of communicated must be predefined as well.
Include your trusted outsourced partner in the planning phase. According to Rob Lloyd, CIO at City of Avondale, CIOs can make use of the experience of the outsourced partner when planning out the details of the project. It is likewise important to make sure that targeted outcomes from the project are clear.
Communicate regularly. Do not make the mistake of excluding details that may seem obvious. Explain things in detail, especially if it's the company's first time to work with an outsourced partner. CIOs should make sure that the process and impact of the project are clear with the teams involved. Communicate on a regular basis, discuss reports, and cross check to ensure that you do not miss out on anything important.
Many CIOs face these five areas and other challenges along the way. Plan, keep your goals aligned with the outsourced partner, and communicate effectively to avoid issues that make outsourced projects fail.
We’ve said it before, and we’ll say it again: without a solid marketing strategy, your business can’t gain traction. This is crucial for businesses, especially at this time when virtually anything and everything is accessible over the Internet. Consumers generally run quick online searches for information on products and services, so if you want to reach as many potential customers as possible, build that digital marketing plan and build it quick.
With ever-changing trends and updates to keep up with, startups may find it difficult to determine which marketing techniques would work for the business. Apart from research and experimentation, serial entrepreneur and investor Phil Laboon offers three digital marketing strategies for marketing your new business.
1. Embrace the concept of social media.
Social media is a good place to start if you want to be successful online. Most consumers choose products and services as a direct result of discovering them on social media.
To find conversations related to your industry, simply log on to a site and enter keywords or phrases relevant to your field. You can establish your credibility by actively engaging with users in such discussions and offering valuable insights.
Visual content is one of the top trends in social media marketing. Capitalize on this by posting eye-catching images, infographics, or short, informative videos on your business’ social media pages.
2. Make sure your website is user-friendly.
Optimize your website to meet the needs of users. If they can’t navigate your site easily, they’re not going to stay for long, and they most likely won’t be visiting again. It would be best to consult a web developer to help showcase your startup and make your website as easy to read and navigate as possible.
Ensure that your website is optimized for mobile devices as well. This SEO trend surfaced after Google’s algorithm update that places mobile-friendly websites higher in search rankings. Visit Google’s Mobile-Friendly Test tool to know if your website has a mobile-friendly design.
Should you redesign your website? To get a better picture of what does and doesn’t work with your customers, offer free or discounted products or services in exchange for user feedback.
3. Use email as another way to reach your target audience.
Using email to reach your prospective clients is still a viable marketing strategy, but know that email marketing practices have changed in recent years. Monthly or weekly newsletters may not be enough to hold the attention of your target audience. Give the consumers you wish to attract what they are looking for, something they can actually use, such as offers and valuable insights.
In a constantly competitive marketplace, creating a startup may present different kinds of challenges. Pay attention to and take advantage of the latest digital marketing and SEO trends to get noticed by potential customers.