There’s no denying that social media has become one of the major players in a brand’s marketing strategy. And with Facebook being the most visited social networking site with the highest number of active users, every business simply needs to be there. The major difference lies in how your brand leverages its exposure as well as the level of consumer engagement at the social network. Knowledge of these will help you optimize the level of exposure and success you have in terms of Facebook marketing.
To strengthen your Facebook marketing efforts, Social Media Today shares some quick tips that don’t involve spending money on ads or like campaigns:
1. Create engaging content.
It’s a given that you want to get in front of as many people in your target audience as possible. Hiring someone to post random material from around the web is the wrong strategy. It’s okay to get someone to do the work for you if you don’t have the time, but make sure that the content you’re posting is what your audience cares about. Energize your active audience with behind-the-scenes posts, success stories or testimonials and, most importantly, increase engagement by asking your followers relevant questions and offering fill-in-the-blank posts.
2. Emphasize photo albums instead of photo posts.
Video and photo posts work best on Facebook, making up about 93% of the most engaging pieces on the network. As a social media marketer, if the consumer/advocate likes your photos, try to give them albums. Not all audiences are the same, so don’t be afraid to test ideas.
3. Take advantage of the call to action button.
With the call to action button, Facebook offers you an opportunity to encourage your fans and visitors to take an action in the direction of your objective. Have a series of videos you would like your audience to watch to get to know your company? Use “Watch Video”. If you’re looking to use Facebook to sell your products, definitely opt for the “Shop Now” button. There are more buttons to choose from, it’s only a matter of knowing which audience action is important to your business.
4. Share Facebook-only offers.
Don’t fret if people aren’t flocking to your webpage in droves from social media. You can convert them into brand advocates with exclusive Facebook-only offers. For these to work, create a sense of urgency. Coupons and offers good for only 24 hours or less will get them talking and visiting your website or online store.
5. Don’t forget to showcase other social media.
Many marketers forget to showcase other social channels on Facebook. It’s safe to assume that if you’re big on Facebook, you’re good everywhere else. Create tabs that showcase channels like Twitter, Instagram, or Pinterest to offer glimpses into your corporate culture. Different social media strategies work on different channels which is why it’s important that consumers are aware of where you have a presence.
6. Share snippets of your blog.
Sharing fragments of your blog content with a matching link to the article helps boost your SEO and drives traffic to your website. It also increases the possibility of new backlinks.