A post at Information-Age.com shares the details of Gartner’s take on the hype, myths, and the real essence of cloud technology.
As cloud computing continues to rise simultaneously with the globalization of various industries and economies, many are still confused as to what it actually is and what it can do. This confusion leads to stunted organizational growth, and business owners completely discounting cloud technology as a business tool.
Here are the top 10 myths about the cloud:
Cloud technology is always economical.
Not all cloud services are priced the same. Rates of IaaS (infrastructure as a service) have recently dropped, but not for SaaS (software-as-a-service). Money should not be the focus of the business because it could sometimes lead to career limitations.
Cloud is the only way to go.
Some cloud providers take advantage of confused buyers thinking that their system is not good unless it has cloud. IT organizations, on the other hand, are identifying things as part of their cloud efforts to get more investors and people start believing that only cloud technology has the IT requirement they need.
Cloud is applicable for everything.
Not all applications and processes are compatible with the cloud. Yes, there may be instances that adopting the cloud is a great strategy, but it is not always the case.
Name dropping a client or CEO.
This is a popular strategy of account executives and operations managers, saying they need or want the cloud. It is not a strategy per se, but they just give what the client or CEO wants so they do not have to deal with it. If it is a legitimate cloud strategy, they first have to identify business goals and list down the potential advantages of the cloud without adding risks.
Clients only need one cloud provider.
Cloud is a very broad subject that has different levels, scope, models, and applications. A cloud strategy should be based on what the company is aiming for. Business owners and CIOs should perform due diligence to find the best fit for their needs.
Cloud is a risk to data security.
Since it’s not tangible, it is perceived as less secure. It is more of a trust issue which is why clients are more hesitant to use something that they cannot physically guard. However, there have only been several cases when security breaches occurred. In fact, most breaches occurred in internally managed data centers.
You have to experiment with it first.
Early adopters of the cloud may have been used to it by now. But, as organizations get to know the cloud, the willingness to integrate it to their processes has improved significantly - even applying it to mission-critical systems. Some corporations have evolved in the cloud, making it an integral part of their company.
Cloud means data storage.
Before anything else, data center outsourcing, data center modernization, and data center strategies are not synonymous with the cloud. Cloud spans beyond data storage. Your strategy for outsourcing, modernization, data storage, and the cloud should not be one and the same.
Uploading everything to the cloud gives you access to the whole lot.
Just because you migrated to the cloud, doesn’t mean you can do everything cloud-related. Cloud applications are different from cloud services so you have to distinguish which one you need. You can also look into the packages being offered by the providers because they might have set-ups that can be set according to your requirements.
Virtualization means private cloud.
Virtualization is what you do to enable your system to have the cloud. Even if you upgrade your technical capacities, it doesn’t immediately result to having a private cloud. It could just mean that your company is high-tech or innovative.
With the holidays approaching, marketing and communications departments are shifting public relations efforts into overdrive. Here are three strategies to make the best of your holiday campaigns:
1. Study data from previous holiday campaigns.
Use the information as a guide to your future campaigns. Then measure this year’s results against last year’s.
2. Follow trends and join conversations.
Many brands have seen success by joining conversations around ongoing trends. Participate in conversations that are appropriate for your brand.
3. Find out what your local community is doing.
The holiday season is a great time to give back to the community. Without having to promote your charity efforts outright, simply supporting the community is an excellent way to raise awareness and interest about your business.
It’s never too early to start gearing up for the holidays. After all, the best campaigns all start with great planning.
Many people consider blogging as a crucial part of their online marketing strategy. That is good and all, but focusing on blogs alone is a short-sighted take on increasing a brand’s online presence - and actually decreases your business’ ability to tap potential customers.
The crucial fact is, whatever form of content your company has scheduled for publishing, it should be informative and engaging. You also have to consider the technical side of your content.
How will search engines treat and respond to your content? How your content is processed, how it is shared amongst users, and your site’s ability to attract natural links are all considered as signals by search engines.
A post at Business2Community.com shares three creative ways to attract ideal customers without blogging:
1. Create killer infographics.
Creative infographics have been proven to attract ideal customers since these are not in text format. An infographic is a refreshing way of expressing your brand’s message, and sometimes even data to users. However, it takes time to produce an infographic. It can also rack up a hefty bill for designers if you don’t have an in-house graphic designer. One of the best ways to gather data for content is through surveys.
2. Create videos.
Videos, if done tastefully, can leave viewers itching for more information, a great way to engage with your potential customers especially if you are still in the introduction part of your campaign. Videos can be easily shared across different social media channels, and can be a jump-off point for traffic to your website. One popular topic for a video is giving customers a solution. This could be done through a how-to video, or a video with a storyline that revolves around tips and tricks.
3. Know what the offline world has to offer.
As business owners, you should not forget to align your online initiatives with the offline world. One of the best ways to do this is by attending or participating in forums and workshops. You can likewise disseminate information about your website through TV, radio, and newspapers.
by: Finella Kristle Panlilio
Wednesday, October 22, 2014 | Comments (0)
Category: Outsourcing Research / Trends
Choosing a qualified social media marketing agency can be a difficult task. Here are five qualities you need to look for to make sure that you will end up with a good social media marketing agency:
1. Has experience working with companies in your industry
Because each industry is different, a social campaign that is successful in one field may not have the same results in another. It is for that reason that you should look for a social media agency that had experiences with your industry and helped the companies achieve their business objectives.
2. Has an in-house creative design team
A qualified social media agency is one that has its own team of creative designers. Otherwise, they will have to outsource the visual designs to another agency or to a freelancer, making it difficult for you to communicate with different stakeholders.
3. Delivers measurable results
A qualified social media agency should be able to deliver measurable results. By measurable, we mean quantifiable results and not just "a lot of people are talking about your brand on Twitter". And "your post has received a lot of shares lately" doesn’t measure up, either. An example of a measurable result would be that a social media contest generated x number of retweets, increased the number of Twitter followers by x%, drove x number of visitors to the company website. Without measurable results, you won’t be able to determine the return of the social media campaign and whether the agency is performing favorably.
4. Accountable for the outcome of the campaign
A qualified agency should always have a contingency plan in case the objective isn’t met. For example, if an agency had a goal of increasing your Twitter followers by 15% in three months through a series of contests but failed to do so, the agency should have other social media campaign ideas available for achieving the goal.
5. Has existing relationships with bloggers
Having existing relationships with bloggers increases the agency’s chance of recruiting them to take part in the social media campaign. Instead of spending time reaching out to hundreds or even thousands of bloggers and ending up convincing only a few to share your campaign on their websites or social networks, an agency with existing relationships with bloggers can persuade them more easily to promote the social contest on their blogs or social channels. When used as a way to assess the quality of a social media agency, these five qualities can help you select an agency that can deliver the results that you want.
by: Finella Kristle Panlilio
Tuesday, October 21, 2014 | Comments (0)
Category: Outsourcing Research / Trends
This generation lives most of its life on social media that it’s no surprise that even recruitment managers are growing savvier, thereby making social recruiting a norm. The fierce competition in the labor market has compelled recruiters to engage candidates like a marketer would engage customers. Although traditional recruiting methods have not been completely discarded, the targeting options social media offers have enabled recruiters to find quality hires. According to Jobvite’s 2014 Social Recruiting Survey Results, 93% of hiring managers will review a candidate’s social profile before making a hiring decision. Also, 55% have actually reconsidered a candidate because of what they find, with 61% of those double-takes being negative.
Recruiters take social media profiles very seriously when evaluating candidates, which is why it is important for job hunters to keep clean social media profiles. This, however, does not let existing employees off the hook - a single tweet could ruin your relationship with your boss - or worse, get you fired.
Here are top 10 social media mistakes that could cost you your next - or current - job:
Take the time to review and revise your LinkedIn, Twitter, and Facebook profiles before recruiters seek you out. Be vigilant: don’t post anything you wouldn't want your employer or potential employer to see. Check your privacy settings, but don’t rely on them because they’re known to change frequently, especially Facebook. And remember that just because your social media posts haven’t hurt you yet, doesn't mean they won’t.
by: Sarah Joson
Monday, October 20, 2014 | Comments (0)
Category: Outsourcing Research / Trends