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In the early 1990s, BPO telemarketing emerged as a leading solution to business sales and marketing needs. IT and technology companies realized how telemarketing could efficiently help them increase their profits and address customer needs.

But, the rise of digital channels in today's fast-paced and interconnected landscape has brought about the misconception that telemarketing is dead. Yes, social media, email, and paid ads are very powerful and efficient inbound marketing strategies to keep prospects and customers engaged with your brand. However, the fact remains that ROI for inbound marketing isn’t as quick as telemarketing's potential to build a large database of potential customers.

Telemarketing is a direct marketing approach that leverages human connection as its strategy. Consumers crave human interaction with brands, and telemarketing addresses this need. Your brand message is delivered to people by real people.

There are enough reasons to say that telemarketing isn't actually dead. Outbound customer calls or cold calls can provide your business the sales and marketing results that you need.

It costs you less than other marketing strategies.

Marketers have realized the benefits that inbound offers, and are increasing their allocated budgets on every strategy. However, inbound marketing strategies and paid ads are becoming costlier as its popularity increases.

But because of the low cost of labor in the Philippines, telemarketing is still cheaper. BPO providers in the Philippines offer cheaper telemarketing services that can help you boost your operations without breaking the bank.

It helps you expand your business operations.

Telemarketing is part of your business operations. By opening a telemarketing office in the Philippines through a third-party provider, you're expanding your reach. A separate team will now focus their work on finding new customers and following up with existing customers.

You have a secondary operations center that's generating profit for your company in addition to the revenue that your headquarters is making.

It allows you to focus on your core tasks.

Your headquarters and onshore employees can focus on the core tasks of your business, while your offshore provider handles telemarketing operations. Hand off your qualified leads to your telemarketers, and let them close the sale for you.

It speeds up sales.

Since telemarketing is direct, it only takes several minutes for a telemarketer to reach out to a qualified prospect and make the final sale.

Customers can directly ask questions about your products and services, making it easy to convince them that they actually need what you're offering. Telemarketing is instant, direct, and highly personal.

It brings your brand directly to your target market and prospects.

With inbound marketing strategies, you have to wait for the customer to come to you. It's the exact opposite for telemarketing, as you can target a specific market and immediately reach out to them by phone.

These days, people always keep their smartphones within arm's reach, so it's easy to reach the person you want your brand to interact with.

It allows you to get immediate feedback on a customer's level of interest.

In telemarketing, you can instantly gauge the level of interest of your customer through voice cues. Telemarketers can immediately adjust their communication style and tailor it according to the signals the customers are sending to keep them engaged. This real-time form of communication can help in guiding consumers further down the marketing funnel and close the sale.

Your telemarketers are talking to prospects and customers in real-time. It's easy for them to ask what customers think about your products or services. It's a great way to get immediate customer insights and use this information in tailoring the customer experience you offer.

It builds immediate brand awareness.

The moment a customer answers the telephone and your telemarketer introduces himself or herself, brand awareness is initiated. Your telemarketers represent your company and demonstrate company culture through their communication style. In telemarketing, customers can experience firsthand what your brand is all about.

Because they've already heard your brand name and brand message in a call, their brand experience will be enhanced in the next customer touchpoint. With telemarketing, you're providing your prospects and customers primary information about your brand.

It generates key customer and marketplace data.

Telemarketing is a great way to know your customers and prospects better. If you have a contact list that you need to update with new information, calling them is a great way to do so. This is especially useful for building your buyer persona. It’s also a great source for primary research.

When you understand your customer's pain points, challenges, and needs, you can better tailor the customer journey to provide a personalized experience. For instance, you can ask prospects and customers over the phone how often they use products and services related to your industry. This strategy may help you determine whether they are in contract with a competing brand. This information will give you an edge over your competitors and help you win customers over.

Telemarketing is Not Dead

While it's true that telemarketing is an outbound strategy that's considered disruptive, it still works. It's especially effective when combined with inbound marketing and lead generation strategies.

Telemarketing is neither dead nor dying. Rather, it has evolved to accommodate the consumer demands that the digital era brought on.

Don't put your eggs in one basket. Inbound marketing can help you generate hundreds or even thousands of leads, and telemarketing can help you qualify those leads and ultimately close the sale.

At the end of the day, human interaction trumps gadgets and machines, and people will buy from people.

Why You Should Outsource Your Social Media Management

by: Mary Christine Galang

Wednesday, October 18, 2017 | Comments (0)

Category: Outsourcing Research / Trends

Social media has become one of the fastest, most effective ways of creating engagement with potential and existing customers, as well as reinforce and strengthen brand awareness. Social media management, in its most basic sense, involves handling, maintaining, and updating social networks. It has become highly regarded as a type of digital marketing.

Depending on your needs and resources, this can be done by one dedicated person or team. This can also refer to the tools used to manage social media, which includes different kinds of platforms and varying content styles. The need for an efficient and strategic social media management is crucial as it involves incoming and outgoing communications or customer engagement, as well as some aspects of marketing.

By making the most out of your social media, you will be able to accomplish many things:

  • Actively participate in discussions with your customers to address concerns, receive feedback and suggestions, and find out the latest trends in the market that will be beneficial for creating and/or improving your products and services.
  • Strengthen brand awareness to attract new customers and grow your audience.
  • Innovative ways to boost social media presence, launch campaigns, and create online buzz. Before, we have limited methods of marketing our brand – usually through print, radio, or television. These are often confined by traditional methods that involve more resources and longer delivery time.
  • Advertising. Although this has been criticized for its effect on organic reach (e.g. Facebook ads), the reality, for now, is that social media networks have the power to control how and when your target audience can see you.

Benefits of outsourcing social media management

Choosing to outsource your social media management helps you to utilize social platforms in many ways to your benefit. This becomes increasingly urgent as your audience grows and your reach expands. Lack of or mismanagement of your social media can be detrimental. Below are reasons why you should begin to outsource these functions:

  • Access to expert staff. Having a knowledgeable, expert staff is one of the key benefits of outsourcing your social media activities. This task requires experienced people in marketing and creative services. They also provide essential input and design a strategic approach to handling your networks. One of the tasks involved is knowing what kind of social media strategy should be utilized to work fully with your business, which social networks to use, and how to use them.
  • Time issues. Managing social media can be time-consuming, especially for smaller businesses. An outsourced social media manager/management team takes care of this, from doing market research to composing informative, but highly engaging posts and compelling blog content.
  • Costs. Sure, social media is not essentially an item you can list down on your expenditure. But at the same time, this doesn't help you generate profits and increase your bottom line, either. On the other hand, hiring a full-time staff can be costly, and also risky.
  • Consistency. It is important that your message remains to adhere to your core business values and to cultivate your brand image. This involves many aspects such as tone and aesthetics. Your audience won’t be able to identify with you if that message is dramatically different every time.

MicroSourcing offers a range of social media processes to complement your brand, including social media marketing and content moderation services. Learn more about these today!

4 Benefits of Outsourcing Your Bookkeeping Operations

by: Mary Christine Galang

Monday, October 16, 2017 | Comments (0)

Category: Outsourcing Research / Trends

Bookkeeping is an essential accounting task that involves the recording of financial transactions, such as sales, payments, purchases, and receipts from individuals or companies that can be done manually and electronically. It requires time and attention, and over the years, has become practical to outsource to a third party, among many reasons.

Benefits of outsourcing bookkeeping

Below are some of the benefits of outsourcing your bookkeeping:

  1. Save on costs. Bookkeeping is a time-intensive process that, while essential to ensuring the continuity of business, does not directly yield revenue. By outsourcing, you are able to delegate it to a professional and free up a considerable amount of time. Also, outsourcing cuts off the normal hiring process and traditional in-house employee benefits. Furthermore, you have the choice to commit to a short- of long-term commitment. This saves significant resources.
  2. Increased productivity. Having an outsourced bookkeeper(s) means you can focus more on your core competencies and develop strategies to grow your business. Other functions are well-attended and accomplished at a faster rate, with reduced risk for error. Financial transactions need absolute accuracy, and you are less likely to get that if your employees are multitasking the bookkeeping services, are distracted, or are not trained for the job.
  3. Access to experts and infrastructure. Both can be very expensive, especially for smaller businesses (that do not specialize in accounting – or bookkeeping – services). Outsourcing your bookkeeping services grants you access to the latest technology, as well as the expertise to provide efficient and high-quality results. This also mitigates risk, as your books will be regularly updated and adhere to regulations and industry standards.
  4. Scalability. Outsourcing gives you great flexibility when it comes to expanding or cutting down as needed. You don't have to be stuck paying on a large expenditure that you just used for a short period of time.

Bookkeeping is just one of the wide range of offshore accounting services we offer in MicroSourcing. Whether you run a small business or head a multinational, we have customized options to suit your needs. Contact us today!

5 Tips for Outsourcing SEO

by: Mary Christine Galang

Wednesday, October 11, 2017 | Comments (0)

Category: Outsourcing Research / Trends

Business processes have evolved over time to accommodate the changing needs of consumers. These days, the internet is an incredibly significant space where many entrepreneurs conduct their business.

Entrepreneurs have moved from traditional delivery models to digital, which makes the competition fiercer and more challenging. To stand out among an almost never-ending list of potentials is the first important step to engaging your target market. Search engine optimization (SEO) plays a vital role in gaining that competitive edge.

SEO, by definition, affects the visibility of a website or web page in unpaid/organic results. If your business website/page ranks high on and appears frequently in the search results, it garners more visits or 'hits', and the more users visit your website, the higher the probability to convert them into customers.

This is why many businesses opt to hire SEO experts to optimize your site and strategically target the kinds of search you need to boost your online presence.

SEO outsourcing tips

Below are some tips for you to get the most out of outsourcing your SEO tasks.

  1. Do not consider firms that guarantee ranking results.
    There is no surefire way to ensure that you will rank high in search engines. Google Analytics, for example, conducts upgrades that impact rankings. That is why no SEO firm can give you absolute certainty in rankings, not even definitively predict them. If you are adamant, however, you can pay Google itself to advertise your website and make it appear on the first page of search results through the pay-per-click (PPC) program.
  2. Look up potential outsourcing SEO companies using search engines.
    For very obvious, but also significant, reasons, learning which SEO firms are highly competitive in terms of rankings gives you an idea how well (or not) they perform. But it’s also important to discern how the search results work. Specifically, find out which firms yield organic search, paid results, and if they rank high on the page because their domain name is exactly similar to the phrase you used to search them. Arguably, the ones that rank the highest based on organic search means that more people have searched for those particular firms.
  3. It is advantageous to optimize your website as you design it.
    Some companies have already finished designing and developing their website before consulting with SEO specialists. There are a lot of missed opportunities in this situation, including customization of website elements (like images, title tags, etc.) to enhance your search engine ranking and be able to fully maximized them. Rebuilding your site to customize it will take up resources – time and money – so it’s best to outsource SEO right away.
  4. Ask about SEO reporting.
    When you outsource your SEO needs, it is crucial to be on top of things and be mindful of the changes that are happening on your website. Your outsourced SEO partner should be able to monitor any changes between the applied work on your site and the results.
  5. Find out which SEO measures apply to you.
    SEO is a type of internet marketing strategy that must fit your needs. There are many types of targeted search that may or may not suit your business needs. A good SEO company should be innovative and have the vast expertise when it comes to this. One way of knowing is whether or not they are a low-quality spam link provider, which works using outdated link-building methods like automated directory listing program, link exchanges, blog comment links, and forum signature links.

Contact us to learn more about how our SEO experts can enhance your online presence.

How to Effectively Outsource HR Processes

by: Mary Christine Galang

Monday, October 9, 2017 | Comments (0)

Category: Outsourcing Research / Trends

Outsourcing human resource (HR) processes is a strategic method that goes beyond handling staffing concerns and payroll. Over the years, businesses have been outsourcing HR to improve administrative roles and create customized solutions to generate profit. No longer does it only serve as a cost-cutting measure, but it also enhances efficiency to better adhere to your core business operations.

A reputable HR outsourcing partner should be able to address your specific needs. Every business employs a different strategy, which depends on their resources and services they need.

HR functions you can outsource

Typical HR tasks that are being outsourced include:

  • Payroll
  • Recruitment
  • Workforce administration
  • Employee benefits
  • Compensation packages
  • Compliance management
  • Relocation

To be able to effectively maximize your outsourced HR functions, consider the following approaches:

  1. Infrastructure. Outsource this function to gain access to integral technological HR solutions like software, including data security.
  2. Administrative tasks. Turn over routine HR tasks that are usually time-consuming to be able to focus on core business operations.
  3. High-level HR functions. With outsourcing, you have access to HR experts and consultants that can take over strategic HR functions like recruitment and training, and apply streamlined internal processes.
  4. Entire operation. Although you will remain working closely with an offshore HR partner in developing HR services and programs, they will be the ones to come up with innovative solutions and deliver these.

It is also important to remember that there are different types of client-provider partnership. Identifying which is most beneficial to your business will help achieve your goals. When it comes to outsourcing, human resources, an HR designer/strategist serves as a consultant to improve processes or handle issues efficiently; an HR provider assumes responsibility for administrative roles and standardizes routine HR services for all clients; and professional employer organizations (PEO), which builds a close network with companies. It effectively assumes the role of overseeing all HR functions and takes responsibility for these. This mitigates risks on your end and is popular among small- and mid-sized enterprises (SMEs).

Contact us to learn more about MicroSourcing's range of HR and recruitment services.

Outsourcing Back Office Functions and Why It Works

by: Mary Christine Galang

Wednesday, October 4, 2017 | Comments (0)

Category: Outsourcing Research / Trends

The term "back office" originated from the traditional business layout where the "front office" handles revenue-generating operations such as sales, whereas the back offices assume administrative roles that ensure the overall business operates smoothly.

Typical back office functions include human resources and recruitment, accounting and finance, and information technology (IT). But with the advent of globalization and e-commerce, back office operations expand to include more technology-driven administrative tasks, like content moderation.

Growing demands in back office operations

This inevitably makes back office operations more comprehensive and more demanding, even rigorous. Inadvertently, these also cause an impact on customer experience, whether positively (efficient and accurate results) or negatively (miscommunication, delays, and disruptions).

As these essential administrative functions continue to grow, it is necessary to ensure that all these tasks are attended to properly and handled effectively. For many businesses, especially for small- and mid-sized ones, this would mean a hefty increase in operations costs. For large companies, this would mean reallocating larger resources to back office functions and more oversight.

Outsourcing your back office

There are many reasons why companies outsource. When it comes to back office processes, there is no "one size fits all" solution. Knowing when to outsource is just a part of your decision, knowing which processes allows you to maximize it fully.

Conduct an overall assessment to identify which functions you need to outsource, especially if you don't have the qualified experience and/or resources – human and financial – to do it in-house/yourself.

Outsourcing companies also have specialists, consultants, and contractors on staff to ensure high-quality output, and whom you can seek advice or help from whenever you need it.

Also, outsourcing offers you flexibility and control. You have the power to decide whether this is going to be a short- or long-term commitment. Do you only need the extra help to finish tasks on time, or do you need a continuous assistance with the proper oversight from an expert?

Ultimately, outsourcing can be an effective strategy not only to save on costs and minimize risks but also be beneficial to your bottom line and when it comes to generating long term-benefits.

Talk to our experts today and find out how you can improve your back office functions and other integral business processes.

Reasons to Outsource Medical Billing and Coding

by: John Roland Legaspi

Monday, October 2, 2017 | Comments (0)

Category: Outsourcing Research / Trends

Coinciding with the development of modern technology, the outsourcing industry has merged business and health concerns by providing outsourced services concerning medical billing and coding to medical institutions.

Medical billing and coding for healthcare professionals

Since outsourced medical billing and coding was introduced in 2011, the Philippines has been a major player in the healthcare outsourcing department. And playing with the ever-changing economy, many medical institutes have acquired these services. If you are deciding on whether outsource or not to outsource your medical billing and coding tasks, here are some factors that would make you consider doing so.


Outsourcing your business processes can be a little costly, but you can assure yourself that your money will be spent wisely. Outsourced services have a particular price range depending on the services you need and how big your business is. It can help you save more by not spending money on additional working space, furniture, and office supplies.

Medical billing and coding outsourcing services can improve your business cash flow. It allows a continuous flow of claims going in and out. When you delegate these tasks to a limited staff that handles other business tasks, it could result in billing interruptions that may affect the timeliness of reimbursements.

Outsourcing medical billing and coding can also increase profit. Outsourcing providers assure a quality customer service, which is significant in developing a relationship with the customer to gain their loyalty. Also taking into consideration global currency of where you'll get your outsourced partner can generate savings and can open opportunities to upgrade your business, as the healthcare industry can be competitive. In the long run, you'll see that outsourcing these services can be a good investment.

Skilled workers

Outsourcing your medical billing and coding functions can narrow down the tasks and duties your employees need to work on. This would help them perform their tasks at a better and more efficient rate.

Another benefit of acquiring outsourced medical services is the vast knowledge and specialized experience of the people you're working with. With a deep understanding of the business operations and skills in forecasting trends, an outsourced medical billing and coding team can help you make the right business decisions.

More time

One of the advantages of outsourcing medical billing and coding is that it provides you more time to focus on the other aspects of your business. It gives you time to enrich what you and your staff do best and conceptualize on how to improve your services.

Some may think that outsourcing medical billing and coding means losing control on a part of your business operations, which is not the case. At the end of the day, it's the client who decides what to do with the business and let others execute the plan.

If you are considering getting outsourcing your medical billing and coding functions, an offshore outsourcing company like MicroSourcing can help you out. Since 2006, MicroSourcing has been providing health information solutions for medical institutions in need of medical encoders and clinical abstraction. With our team of skillful medical encoders, we're sure to help you meet your business goals as early as today.

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