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Checklist for more Effective Content in 2015

by: Finella Kristle Panlilio

Monday, January 12, 2015 |

Tips for Creating Shareable Content

This year, PR professionals are dedicated to creating more content, whether they are blog posts, press releases, white papers, or social media updates.

For more effective and shareable content, make sure you have these items covered.

1. Do you know your audience?
Your content won’t have an impact if you can’t appeal to your target audience. Learn about the behavior of the people you want to reach. Choose topics that cover their interests and that speak to their demographics.

2. Are you using an editorial calendar?
Not only does an editorial calendar help you avoid writer’s block and repeating themes, it also instills a publishing frequency. Produce content regularly and your audience will keep coming back.

3. Is your content SEO-friendly?
If you want people to find your content organically in search, using keywords and clear headlines will help. SEO-friendly content is more shareable on the social web.

4. Does your content include a call to action?
It doesn't matter whether you’re asking your followers to leave a comment or enter a contest, as long as you are engaging your audience. Make sure you have an idea of where you’d like to funnel your readers for your content to serve your business objectives.

5. Have you proofread your content?
Delivering flawless content is important. Make sure your stories are free of errors so that people will see your content as reputable, thereby increasing chances of them sharing it across their networks.


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