by: Finella Kristle Panlilio
Tuesday, October 28, 2014 |
With the holidays approaching, marketing and communications departments are shifting public relations efforts into overdrive. Here are three strategies to make the best of your holiday campaigns:
1. Study data from previous holiday campaigns.
Use the information as a guide to your future campaigns. Then measure this year’s results against last year’s.
2. Follow trends and join conversations.
Many brands have seen success by joining conversations around ongoing trends. Participate in conversations that are appropriate for your brand.
3. Find out what your local community is doing.
The holiday season is a great time to give back to the community. Without having to promote your charity efforts outright, simply supporting the community is an excellent way to raise awareness and interest about your business.
It’s never too early to start gearing up for the holidays. After all, the best campaigns all start with great planning.
We can help you understand the possibilities. Reach out to us today.