Outsource Copywriting to the Philippines

Copywriters used to be found exclusively in advertising agencies, public relations companies and media companies, but this is starting to change. For decades, agencies offering a range of creative services have proliferated in Manila, with some global advertising and media firms placing their regional headquarters here. And in recent years, a number of BPO companies in the Philippines have begun following suit, offering creative process outsourcing (CPO) as part of their service portfolio. Copywriting is one of the core services for these companies.

Traditionally, Filipino copywriters have worked mostly on brochures, TV and radio commercial scripts, and magazine and newspaper advertisements. But over the past few years, the demand for web copy and related services (e.g. social media messaging, content writing and search engine optimization) has increased dramatically.

Copywriting experience

Typical attributes of Filipino copywriters and content writers include:

• A superior command of English – especially written.
• An eye for detail – especially grammar, sentence construction, syntax, etc.
• Creativity and imagination.
• An interest in popular culture, emerging trends and advertising techniques.
• Experience using Content Management Systems (CMS).