Tony Zapanta

Tony Zapanta

Business Development Manager - North America

The focus of Tony’s role is improving MicroSourcing’s market position and maximizing financial growth by cultivating, managing and leveraging client relationships.

Tony brings over 15 years of experience in U.S technology sales and account management to the role. This includes four years experience in business development across the Philippines and Asia-Pacific region.

Tony has worked across global sales and account executive roles to provide businesses with customized solutions to complex IT and infrastructure scenarios. In addition to this, Tony is also an accredited AWS business professional and helps businesses understand how cloud-based working can positively impact their bottom line.

Since joining MicroSourcing, Tony has become a trusted advisor, offering clients advice and guidance to reduce operational costs, increase quality and efficiency and scale their business through offshore operations.

Written posts

Five ways that chatbots qualify leads

Five ways that chatbots qualify leads

Imagine a world where there was no need for chatbots. A world in which human labor costs so little that businesses can employ people 24/7 to answer..

The complete guide to outsourcing IT services

The complete guide to outsourcing IT services

Corporate giants Google, Nike, Facebook, IBM and Coca-Cola have many things in common. They are all multi-billion-dollar companies. They each employ..

Call center script examples and best practices

Call center script examples and best practices

There is a reason they call it ‘the art of conversation’.

How can tech companies leverage metaverse outsourcing?

How can tech companies leverage metaverse outsourcing?

Failed predictions do not come much more spectacular than this. In the early months of 1995, American magazine Newsweek commissioned astronomer..

How eCommerce chatbots can boost sales and customer retention

How eCommerce chatbots can boost sales and customer retention

Here is a frightening scenario for business owners in the modern world – type the words ‘is customer service dying’ into Google and, in less than..

Five ways for eCommerce businesses to tackle the post-COVID slowdown

Five ways for eCommerce businesses to tackle the post-COVID slowdown

The headlines tell the story. “eCommerce stocks plummet as consumers pull back on online spending.” “New data underscores a slowing eCommerce market..

Social commerce trends in 2022: what you need to know

Social commerce trends in 2022: what you need to know

Skip straight to the statistics summary

The gig economy: a liquid workforce

The gig economy: a liquid workforce

Skip straight to the statistics summary

Outsourcing or subcontracting – what’s best for my organization?

Outsourcing or subcontracting – what’s best for my organization?

In the never-ending quest to reduce business costs and increase efficiencies, it is increasingly common for executives to consider outsourcing or..

How to establish an offshore customer service team for startups

How to establish an offshore customer service team for startups

There are many challenges faced by startup organizations looking to scale quickly. These include grappling with competitors and facilitating rapid..

7 digitalization trends transforming the banking industry

7 digitalization trends transforming the banking industry

Digitalization has been defined as “the use of digital technologies to transform a business model” - but when it comes to it's impact on banking’s..

Pros and cons of outsourcing blockchain development

Pros and cons of outsourcing blockchain development

The blockchain revolution is gathering momentum. While many people’s only reference point when they hear the ‘B-word’ is cryptocurrency and..

Knowledge management software tools

Knowledge management software tools

John F. Kennedy once declared that knowledge is power. That being the case, we can only imagine how much the fallen U.S. President would have..

The benefits of outsourcing bank marketing

The benefits of outsourcing bank marketing

Marketing executives have long bemoaned the fact that when balance sheets come under increasing scrutiny and quick wins increasingly take precedence..

5 tactics to grow your finance business

5 tactics to grow your finance business

Scaling a finance business amidst a pandemic can be a challenge. However, despite these economic challenges, the global financial services market is..

The 'war for talent': the skills of tomorrow

The 'war for talent': the skills of tomorrow

Coining the ‘war for talent’, back in 1997, McKinsey & Company released a study outlining the need for finding and retaining talented employees in a..

The channel-less customer experience

The channel-less customer experience

Customer experience is beginning to overtake price and product as the key brand differentiator, both in-store and particularly, online. With the..

How digital disruption can drive business innovation

How digital disruption can drive business innovation

Times of disruption and change can be uncomfortable. Over the last few years, the need for innovation has become essential and digital disruption..

No More Posts