Tony Zapanta

Tony Zapanta

Business Development Manager - North America

The focus of Tony’s role is improving MicroSourcing’s market position and maximizing financial growth by cultivating, managing and leveraging client relationships.

Tony brings over 15 years of experience in U.S technology sales and account management to the role. This includes four years experience in business development across the Philippines and Asia-Pacific region.

Tony has worked across global sales and account executive roles to provide businesses with customized solutions to complex IT and infrastructure scenarios. In addition to this, Tony is also an accredited AWS business professional and helps businesses understand how cloud-based working can positively impact their bottom line.

Since joining MicroSourcing, Tony has become a trusted advisor, offering clients advice and guidance to reduce operational costs, increase quality and efficiency and scale their business through offshore operations.

Written posts

How to overcome revenue cycle management healthcare challenges

How to overcome revenue cycle management healthcare challenges

Fitch Ratings is one of those organizations that, with a finely worded statement, can send a shudder through an entire industry. As one of America’s..

Ultimate list of healthcare outsourcing statistics

Ultimate list of healthcare outsourcing statistics

Few industries have a passion for numbers quite like healthcare. While various sectors generate, store and analyze data, hospitals and health..

Complete guide to healthcare outsourcing

Complete guide to healthcare outsourcing

For casual observers, the healthcare sector is a community service. Feeling under the weather? Visit a GP. Need an X-ray? Head to a radiologist...

5 benefits of outsourcing in healthcare

5 benefits of outsourcing in healthcare

When it comes to respected business publications, few have greater pedigree than Forbes. Founded more than 100 years ago, the global media company is..

Global recruitment update 2023 - challenges, trends and strategies

Global recruitment update 2023 - challenges, trends and strategies

At a time when terms such as ‘economic uncertainty’, ‘financial hardship’ and ‘looming recession’ dominate headlines, let us start by sharing some..

6 benefits of outsourcing eCommerce tasks

6 benefits of outsourcing eCommerce tasks

In today's competitive eCommerce landscape, businesses are constantly looking for ways to optimize their operations, improve efficiency, and stay..

6 digitalization trends transforming the banking industry

6 digitalization trends transforming the banking industry

Digitalization is defined as the use of digital technologies to transform a business model - but when it comes to its impact on banking’s business..

Tech trends we'll see this year

Tech trends we'll see this year

One of the difficulties with making technology predictions is that technology is one of the fastest-evolving sectors on the planet. Yesterday’s..

The impact of AI on business

The impact of AI on business

Jump straight to the statistics summary

Tips for eCommerce customer service outsourcing

Tips for eCommerce customer service outsourcing

The numbers tell the story. In 2020, as a global pandemic changed the way we live, work and shop, worldwide sales attributed to eCommerce hit a peak..

The complete guide to outsourced web development

The complete guide to outsourced web development

It is difficult to know which statistic is more jaw-dropping. On one hand, a recent analysis of the online world revealed there are almost two..

Top five countries to outsource software development

Top five countries to outsource software development

Outsourcing software development is nothing new. For many years companies have looked beyond their own four walls for partners to help enhance their..

Five ways that chatbots qualify leads

Five ways that chatbots qualify leads

Imagine a world where there was no need for chatbots. A world in which human labor costs so little that businesses can employ people 24/7 to answer..

The complete guide to outsourcing IT services

The complete guide to outsourcing IT services

Corporate giants Google, Nike, Facebook, IBM and Coca-Cola have many things in common. They are all multi-billion-dollar companies. They each employ..

Call center script examples and best practices

Call center script examples and best practices

There is a reason they call it ‘the art of conversation’.

How can tech companies leverage metaverse outsourcing?

How can tech companies leverage metaverse outsourcing?

Failed predictions do not come much more spectacular than this. In the early months of 1995, American magazine Newsweek commissioned astronomer..

How to combat candidate ghosting

How to combat candidate ghosting

In society, the term ‘ghosting’ is best associated with the concept of someone suddenly withdrawing communications without any explanation. Now, this..

5 steps to building an effective communication strategy

5 steps to building an effective communication strategy

Bob Aronson said it best. In a lengthy and storied career that saw him work as a broadcast journalist and communications director for a state..

How eCommerce chatbots can boost sales and customer retention

How eCommerce chatbots can boost sales and customer retention

Here is a frightening scenario for business owners in the modern world – type the words ‘is customer service dying’ into Google and, in less than..

Five ways for eCommerce businesses to tackle the post-COVID slowdown

Five ways for eCommerce businesses to tackle the post-COVID slowdown

The headlines tell the story. “eCommerce stocks plummet as consumers pull back on online spending.” “New data underscores a slowing eCommerce market..

How outsourcing boosts start-up growth

How outsourcing boosts start-up growth

There’s a certain romance to the term ‘start-up’. Images of young entrepreneurs spring to mind, fresh-faced dynamos who have decided to roll the dice..

5 ways to improve employee engagement

5 ways to improve employee engagement

Jump straight to the statistics summary

Social commerce trends: what you need to know

Social commerce trends: what you need to know

Skip straight to the statistics summary

The gig economy: a liquid workforce

The gig economy: a liquid workforce

Skip straight to the statistics summary

What is The Great Reshuffle?

What is The Great Reshuffle?

Not so long ago, a corporate lawyer from London painted a picture of the post-COVID world that every business would be wise to take heed of...

Your guide to implementing a healthy hybrid workplace

Your guide to implementing a healthy hybrid workplace

Make no mistake – the workplace revolution that has swept the world during the past couple of years is not a temporary measure. While the COVID-19..

Outsourcing or subcontracting – what’s best for my organization?

Outsourcing or subcontracting – what’s best for my organization?

In the never-ending quest to reduce business costs and increase efficiencies, it is increasingly common for executives to consider outsourcing or..

Benefits of outsourcing medical billing and coding

Benefits of outsourcing medical billing and coding

It is fair to say there has never been a more important time for hospital and health service providers to leave no stone unturned when it comes to..

eCommerce Trends 2022

eCommerce Trends 2022

Over the past few years, the eCommerce industry has gone ‘on a wild ride’. It was one of the most significantly impacted industries as a result of..

How to establish an offshore customer service team for startups

How to establish an offshore customer service team for startups

There are many challenges faced by startup organizations looking to scale quickly. These include grappling with competitors and facilitating rapid..

Pros and cons of outsourcing blockchain development

Pros and cons of outsourcing blockchain development

The blockchain revolution is gathering momentum. While many people’s only reference point when they hear the ‘B-word’ is cryptocurrency and..

Knowledge management software tools

Knowledge management software tools

John F. Kennedy once declared that knowledge is power. That being the case, we can only imagine how much the fallen U.S. President would have..

6 reasons to outsource customer support for eCommerce

6 reasons to outsource customer support for eCommerce

When historians reflect on the COVID-19 pandemic in years to come, they will have a wealth of social phenomena to analyze. The impact of lengthy..

A definitive guide for HIPAA compliance among remote workers

A definitive guide for HIPAA compliance among remote workers

HIPAA compliance lies at the heart of the U.S. healthcare system. The Health Insurance Portability and Accountability Act (HIPAA) is the foundation..

The growing need for healthcare outsourcing

The growing need for healthcare outsourcing

Let’s start with the good news.

The benefits of outsourcing bank marketing

The benefits of outsourcing bank marketing

Marketing executives have long bemoaned the fact that when balance sheets come under increasing scrutiny and quick wins increasingly take precedence..

5 tactics to grow your finance business

5 tactics to grow your finance business

Scaling a finance business amidst a pandemic can be a challenge. However, despite these economic challenges, the global financial services market is..

The 'war for talent': the skills of tomorrow

The 'war for talent': the skills of tomorrow

Coining the ‘war for talent’, back in 1997, McKinsey & Company released a study outlining the need for finding and retaining talented employees in a..

The channel-less customer experience

The channel-less customer experience

Customer experience is beginning to overtake price and product as the key brand differentiator, both in-store and particularly, online. With the..

Beyond COVID - Finance industry trends post-pandemic

Beyond COVID - Finance industry trends post-pandemic

Not so long ago the world was bracing for a COVID-inspired economic tsunami. Finance and banking executives, haunted by memories of the Global..

How digital disruption can drive business innovation

How digital disruption can drive business innovation

Times of disruption and change can be uncomfortable. Over the last few years, the need for innovation has become essential and digital disruption..

How to be where your customers are when it matters

How to be where your customers are when it matters

In a world where the battle for customers has never been more fiercely contested, it has never been more important for businesses to be in the right..

eCommerce Outsourcing for the Modern Entrepreneur

eCommerce Outsourcing for the Modern Entrepreneur

The past year has seen a proliferation of articles and blogs about the eCommerce boom. The rising popularity of online shopping was already a hot..

The evolution of omnichannel - how to provide an exceptional customer experience

The evolution of omnichannel - how to provide an exceptional customer experience

Buzzwords are all the rage in the corporate world. From ‘360 reviews’ and ‘hyperlocal’ to ‘synergy’ and ‘customer-centric’, hundreds of business..

The top 7 things to look for when choosing the right tech solutions for your business

The top 7 things to look for when choosing the right tech solutions for your business

In a world where technology is evolving faster than ever and there have never been more solutions at our fingertips, one could be forgiven for..

What is IT outsourcing? A guide for businesses considering outsourced IT support

What is IT outsourcing? A guide for businesses considering outsourced IT support

Google has long been considered a company that cares about its people. A perennial name on annual ‘Best Companies To Work For’ lists, the global..