by: Sarah Joson
Monday, January 26, 2015 |
International Data Corporation’s (IDC’s) Annual Continuum Survey revealed that companies are willing to spend 10.1 percent more on information technology - fuelled by the “3rd Platform” or the IT segment composed of mobile technology, social business, and the cloud.
According to IDC Philippines Country Head Jubert Daniel Alberto, bigger budgets illustrate a positive outlook for the country’s ICT industry as companies look for new and exciting ways to engage with customers and broaden their reach.
He added that these elements enable businesses to expand their capabilities particularly in the 3rd Platform such as cloud, mobility, social business, as well as Big Data and analytics. Moreover, these segments are expected to mold business models and consumption patterns.
The research firm pointed out that factors that can slow down the growth of the ICT industry such as port congestion and natural disasters are temporary. Mr. Alberto also stated that the positive outlook of the country, increasing demand for ICT, small and medium-sized enterprise (SME) sectors, as well as the anticipation for the expansion and integration of 3rd Platform technologies will reinforce the growth of the Philippine ICT industry this year.
He also said political reforms have helped transform IT spending habits, enabling buyers to focus on mobility, devices, services, and applications across the country. Other factors such as the growing business process outsourcing (BPO) sector and growing demand for ICT from SMEs will sustain growth in ICT spending in 2015.
We can help you understand the possibilities. Reach out to us today.