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Swedish Companies Eyeing PH BPO

by: Sarah Joson

Friday, February 22, 2013 | Outsourcing News |

Apparently, firms in Sweden are fascinated with the bullish business process outsourcing (BPO) sector of the Philippines.

Swedish investors to target Philippine BPO sector

During the recent trade briefing for Swedish delegation in Makati, Carl Malmqvist, manager of the Malaysia office at Business Sweden (the Swedish Trade and Invest Council), said more investors from Sweden will flock to the country in the coming years, and majority will be targeting the BPO sector.

Malmqvist added that among the countries in the ASEAN region, the Philippines slightly stands out as it is service-oriented, unlike its counterparts which are industry-oriented.

Manila recently took the 3rd spot and surpassed Delhi, India, as the most preferred BPO destination. Furthermore, the study done by Everest Group and Outsource2Philippines predicts that by 2016, the industry will employ 862,000 Filipinos and revenues from call center operations will reach $14.7 billion.

Meanwhile, Malmqvist recounted that four years ago, only large companies like Ericsson knew about the Philippines. But recently, SMEs are starting to pay more attention, which he predicts is where growth will come from.


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