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BPAP Aims to Rebrand Outsourcing

by: Sarah Joson

Wednesday, October 10, 2012 | Outsourcing News |

According to Business Processing Association of the Philippines (BPAP) Chairman and President and Chief Executive Officer of LiveIt Investments Ltd. Alfredo Ayala, outsourcing needs to be rebranded to have a more likeable image, specifically in the United States where protectionist measures are being put in place.

The rebranding is related to the organization’s effort to hit the revenue target of $25 billion by 2016.

Ayala added that over the years, outsourcing was perceived negatively, but it should now be seen as a good industry.

It was found out that less than five percent of the US market is being outsourced, which means that there are still a lot of prospects for outsourced and insourced jobs. Moreover, Ayala said the country needs to work on improving its appeal to investors. Recent initiatives on legislation such as the Data Privacy Act and the Cybercrime Bill will help the industry.

Benedict Hernandez, President of BPAP, said the local outsourcing sector has to shift to high-valued services in order to access the “sweet spots”. Even if the Philippines recently became the leader for call center operations wherein it accounts for 15 percent of the market share, it has barely made a scratch on the information technology-software segment with only five percent market share.

Even so, the country is on the right track in terms of achieving the Road Map 2016, said Ayala, and that they are aiming to become the leader not only in voice services but select high-valued processes as well.  Furthermore, they are striving to achieve cumulative revenues of US$96 billion for 2012-2016 and produce 4.5 million direct and indirect jobs.


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