Case Study: MaxLifestyle.net

Client Description

MaxLifestyle.net is a network of lifestyle-related websites with topics ranging from extreme sports like Snowboarding and Rock Climbing to personal development subjects like Yoga and Meditation. It has a total of 20 lifestyle subject portals running on 20 different domains. The objective of each website is to cover each lifestyle subject from every possible perspective by providing a large library of information articles, newsdesk which is updated daily, forum, picture sharing, an online shop, and a worldwide travel services directory. These are some of MaxLifestyle's most popular lifestyle portals: Snowboarding, Yoga, Hiking and Rock Climbing.

Services we Provide to MaxLifestyle

MaxLifestyle has been using our standard Staff Leasing solution since April 2004 and their offshore team has since grown from three copywriters to a team of 20 full-time offshore team members who literally run the entire MaxLifestyle network. We take care of all the tasks involved in developing, expanding, and commercially running MaxLifestyle:

• Web Design & Web Development
  The current version of their websites has been fully designed and developed by staff leased from MicroSourcing and the same team is still responsible for the ongoing site and system upgrades implemented daily.
• Copywriting
  At least 90% of all articles on the entire network have been written by Copywriters leased from MicroSourcing. The fact that our Filipino Copywriters have been able to write high quality content about topics like Snowboarding shows their ability to write compelling content about any topic.
• Graphic Design & Flash Animation
  At least 90% of all site graphics and 100% of all Flash animations on the network have been created by our Designers. We are especially proud of the various instructional Flash animations that we have created for a number of their websites like the Snowboarding Beginner Course and the Yoga Beginner Course.
• SEO & Online Marketing
  Our SEO Specialists and Online Marketers have been able to place six MaxLifestyle sites in the Top 10 in Google for their main keywords (e.g. Snowboarding, Rock Climbing). This has resulted in a triple figure growth in traffic for the last three years.
• Site Moderation
  We provide the Webmasters who manage the websites and take care of community building, forum moderation, and content vetting for the picture sharing sections.
• Data Processing
  The shops of all sites are maintained by our Data Processors who process the data feeds MaxLifestyle receives from its many affiliate shops. The services listed in the Travel Services Directory were found and inserted by our Data Processors as well.

MicroSourcing's Added Value

MaxLifestyle's directors will be the first to tell you that MaxLifestyle would not be what it is today without MicroSourcing. We have been there every step of the way and have seen them grow from a team of four enthusiasts with a business plan and three live websites, to the huge network it is today. They will also be the first to admit that 90% of all the work have been done in the Philippines and are being done in the Philippines through MicroSourcing. Unique killer content like the Flash animated beginner courses would never have been feasible if they have to be developed in the United States. The high costs of developing such content would have simply made it impossible. MaxLifestyle is capable of developing and running a professional online network of the same quality as their US-based counterparts at a fraction of the costs. High quality deliverables at very low costs will be an accurate summary of the added value that MicroSourcing provides to MaxLifestyle.

To us, MaxLifestyle proves that we understand the internet industry and we are capable of providing the full range of tasks involved in the development and management of an internet business.