The COVID-inspired boom was always going to be a hard act to follow for the eCommerce sector. As the world grappled with a pandemic in 2020 and society was introduced to concepts such as ‘social distancing’ and ‘community lockdowns’, consumers rushed to their computers, tablets and mobiles in an effort to keep consuming. Online sales soared overnight and businesses did their best to meet the unprecedented demand for digital interaction.
It was inevitable that eCommerce would soon enough return to more realistic growth levels but to the industry’s credit, it is continuing to take an increasingly large percentage of total retail sales worldwide. By the end of 2023, it is expected that one in every five retail sales will be made online1, while 90% of people buy from brands they follow on social media2. The eCommerce revolution rolls on, so much so that analysts are tipping eCommerce sales in the United State to account for 31% of retail sales by 20263.
Given its reputation for innovation and invention, it is not surprising that eCommerce managers have an insatiable thirst for keeping up to date with the latest developments sweeping the industry. With that in mind, here are five trends set to impact the sector in the coming months.
Like any industry, eCommerce businesses thrive on the back of strategic decision-making and investment in the right people, tools and solutions. Being across emerging trends is critical to know the best way to move forward but with that done, the next challenge is implementing the changes and systems needed to reach your full potential.
The lack of a physical retail assistant no longer needs to be a barrier to great eCommerce customer service. Discover how AI-powered chatbots are guiding people toward products, services and, ultimately, the shopping cart.
 Commerce Trends 2023: Industry Report - Shopify Plus
 90% of people buy from brands they follow on social media, study says | Marketing Dive
 Global Ecommerce Growth Forecast 2022 | Morgan Stanley
 2022 State of Personalization Report | Twilio Segment
 A Statistical Analysis on Why eCommerce Businesses Fail [Infographic] - Business 2 Community
 An updated timeline for Privacy Sandbox milestones (blog.google)
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