Professional services company increased lead generation by 104%
The client
A market-leading professional services organization.
The challenge
As part of a larger plan to increase lead generation, improve conversion rates, increase efficiencies and expand marketing capabilities, the client needed a solution that reduced employment costs without jeopardising quality of output. The client originally tried to find suitable talent onshore within budget but was unsuccessful and turned to benefits associated with accessing global talent offshore.
Our solution
MicroSourcing’s team of expert offshore consultants developed a resourcing strategy that supported the client’s desire to reduce their reliance on outbound sales activity. This ‘blended marketing’ strategy involved keeping all strategy and project management activities onshore, while offshoring all marketing implementation and related functions.
The departments that were offshored included digital marketing and creative services. The breakdown of these ‘blended marketing’ outsourced roles was:
The results
By accessing quality talent in the Philippines, the organization was able to achieve a 100% inbound marketing strategy. This resulted in:
- A 104% increase in lead generation after just one year of implementing a ‘blended marketing’ team
- Employment cost savings of up to 70%.
The conclusion
This organization experienced what many are currently facing: a lack of talent caused by a global skills shortage affecting departmental efficiency, and ultimately, revenue targets. By broadening their resourcing strategy to incorporate outsourcing, they were able to hire quality and cost-efficient marketing employees in the Philippines.
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