A market-leading professional services organization wanted to increase efficiencies and expand marketing capabilities. The client needed a solution that reduced employment costs without jeopardising the quality of output. The client originally tried to find suitable talent onshore within budget but was unsuccessful and turned to benefits associated with accessing global talent offshore.
The results?
MicroSourcing’s team of expert offshore consultants developed a resourcing strategy that supported the client's desire to reduce their reliance on outbound sales activity.
- A 104% increase in lead generation after just one year of implementing a ‘blended marketing’ team
- Employment cost savings of up to 70%.
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