Their initial experiences with offshoring using a freelancer model were adhoc, inefficient and unable to support their growth aspirations. Total Tools turned their attention to the Philippines as a destination for offshore talent. Recognizing the need for a reliable and structured offshoring partner, they evaluated potential providers and ultimately chose MicroSourcing for their offshore outsourcing needs.
The partnership between Total Tools and MicroSourcing began with just two graphic designers, addressing a critical need in their eCommerce business.
After that initial success, the collaboration grew in scope over time. Now, Total Tools’ offshore team consists of over 40 full-time dedicated team members encompassing graphic design, loyalty, advertising, website optimization, content development, customer service, logistics, merchandising and IT.
Total Tools has implemented a successful offshore-onshore model by choosing MicroSourcing, with six onshore marketing team members focusing on strategy development and guidance, while their offshore team of over 40 people executes that strategy. Not only was Total Tools able to achieve its online sales growth goal of 2,000%, but also increased online conversion rates by 200% and website traffic by 300% across two years.
The continued success of Total Tools’ partnership with MicroSourcing can be attributed to MicroSourcing’s ability to source and recruit dedicated teams in the Philippines.