by: Sarah Joson
Monday, October 20, 2014 | Outsourcing News |
Much of the activity is seen within the mid-size providers segment and they are looking for affordable ways to comply with the regulatory demands as well as ground-breaking strategies that will assist them in changing to a business-to-consumer from business-to-business marketing and service models.
According to Jimit Arora, Vice-president at Everest Group, two things are affecting the shifts in the industry. There’s the transition to ICD-10 and the uncertainty of the reforms under the PPACA (Obamacare). Also, payers are looking into updating their customer acquisition strategies since consumers now have greater ownership, control, and responsibility for their health outcomes.
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