In an effort to connect, inspire, and engage changemakers, Smarter Good and Writer's Block hosted the forum Communicating for Social Change last August 27 at Fully Booked Top Shelf, Bonifacio Global City, Taguig.
The event featured a panel of distinguished women achievers who have used technology and creative communication to drive social change.
First to speak was Jane Leu, an award-winning social entrepreneur who founded many successful ventures including Smarter Good. Having been a risk-taker herself, Jane encouraged her audience to make bold moves to address some of the many social issues that the world struggles with. "The world's need for social change trumps any of your fears," she said. Jane also introduced the concept of LIPO or "living in the possibility of ---" which is about constantly visualizing and believing in great things big enough to solve equally sizable problems.
Two more celebrated speakers demonstrated the ability of social media and well-weaved stories to inspire change and action. Ros Juan, founder of Tweetup MNL, shared her resourceful use of Twitter and online tools in responding to people's needs at the time of a calamity. At the onslaught of Habagat and flash flooding in August 2012, Ros mobilized rescue and relief operations in a matter of hours through tweets and Google docs. Now an official group of socially active netizens, Tweetup MNL has wide-reaching circles that foster the use of "social media as a tool for social good."
To tie up the messages into a practical conclusion, last speaker Ana Santos of SexandSensibilities.com presented useful tips for creating stories that affect people and encourage action. "You always have to tell a story. With emotion, write about issues that strike a chord in you," Ana said.
The forum was facilitated by guest host Geoanna Corneby of MicroSourcing's Corporate Social Responsibility arm. She also represented the company in conversations with potential partner organizations and volunteers during the forum’s networking hour.
Everyone can learn from interesting anecdotes about the speakers that came out during the question-and-answer segment.
MicroSourcing sponsored the forum out of a commitment to support progressive leaders in the Philippines. The event's list of collaborators include media partner Business World and other sponsors WhenInManila.com, Fully Booked, Commune and Kape Isla, Shopinas, Edgy Veggy, and P&H Digital Inc.