The study and 2011-2016 IT-BPO Road Map commissioned by the Business Processing Association of the Philippines (BPAP) and Outsource2Philippines (O2P) state that the Philippines' IT-BPO sector is on the right track and can be maximized to its full potential with an estimated 20% or higher annual growth rate.
Over 179 shared services executives in over 20 IT-BPO and shared services sectors participated in the study and stated that extra efforts should be given in promoting or marketing the services of the IT-BPO industry to probable candidates and investors. They also believe that the local government plays an important role in achieving the industry’s goals.
Also, there are signs of a drastic shift from low-value, voice-based process services to high-value, knowledge-based services. However, respondents say that there’s still an issue in the manpower-supply-side due to poor internal visibility of the sector to potential employees and their influencers. This is believed to cause setbacks in attracting clients and investors, specifically in non-traditional outsourcing services.
Respondents also believed that comprehensive marketing communications initiatives should be instigated by the IT-BPO sector to make it more attractive to potential candidates and investors. The sector should be able to showcase clearly the kinds of jobs it offers, and the career opportunities available to students by means of working with the academe.
The survey results and the plans indicated in the IT-BPO Road Map are congruent with the survey results, stating that IT-BPO should be branded more effectively to increase awareness for local potential candidates and their influencers. This group includes students, parents, teachers, and other professionals in other industries.
Also, the sector should be able to create a positive image and promote the Philippines as a dynamic BPO provider that excels not only in voice-based work but also in complex, knowledge-intensive services. This, however, should be prioritized as India is vigorously working on besting in non-voice services, and recognizes the Philippines as a tough competition when it comes to providing voice-based services.