The market-expansion services (MES) sector of the Asia-Pacific region can surpass Europe’s and be the largest in the world by 2015. This is based on a report from DKSH and Roland Berger Strategy Consultants. From 2010 to 2015, the MES market in the Asia-Pacific region is predicted to grow 11.3 percent annually and will be valued at around US$853 billion. On the other hand, Europe’s total MES market is expected to grow 4.3 percent annually, valued at US$759 billion by 2015.
As renowned companies focus more on core competency, productivity, and building their global brand image, and recession is still taking its toll in Europe and the United States, doors have opened for Asia to become a market-expansion services (MES) location. In fact, small and medium-sized firms are looking for partners that can provide leads and access to the global market.
Over 100 executives in Asia, the US, and Europe participated in DKSH and Roland Berger’s study, where the rapid emergence of the middle classes was identified as the key driver of Asia-Pacific MES growth. The middle class is comprised of families who are able to make ends meet and earn between US$10 and US$100 per person, daily. Charles Toomey, executive vice president and global business unit head for healthcare, DKSH Hong Kong said, the increasing number of middle-class consumers and the inclination of business owners to outsource certain processes will drive the growth of Asia’s market-expansion services sector.