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Ovum: Asia-Pacific BPO Industry to Reach $17B by 2015

by: Sarah Joson

Thursday, September 22, 2011 |

The business process outsourcing (BPO) market of the Asia-Pacific region can post revenues reaching $17.4 billion by 2015, with a growth rate of 9.3 percent from $11.1 billion posted last year. BPO industries in India, Greater China, and South Korea will all contribute to the growth of the region. Specifically, China’s BPO market will grow by 16.1 percent, while India will post 15.7 percent growth. On the other hand, South Korea’s market will grow by 14.6 percent.

Hansa Iyengar, an analyst from Ovum, said developed economies will take advantage of these new BPO areas. She added that the industry is tapping other processes including human resources as well as research and development.

Iyengar likewise said BPO vendors should pay more attention to contract pricing as this is one of the key concerns when closing a deal. “Enterprises are moving away from multi-billion dollar, single vendor deals, and spreading out their investments and risks. Vendors need to be prepared with a game plan to meet this segment’s demand for low-priced, highly-flexible, and scalable solutions, which are accompanied by the option to customise offerings and personalised customer service.”


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