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PH BPOs Aim to Tap New Markets in Asia-Pacific Region

by: Karen Cayamanda

Tuesday, June 21, 2011 | Outsourcing News |

BPO firms to tap new markets in Asia-Pacific region to further promote PH BPO industry

To further promote the business process outsourcing (BPO) industry of the Philippines and reach the target annual growth rate of 30 percent, BPO firms in the country are eyeing to tap new markets in the Asia-Pacific region.

According to Senior Executive Director Gigi Virata of the Business Processing Association of the Philippines (BPAP), the country’s BPO industry can enter new markets such as China, Sri Lanka, and India as it has maintained its competitiveness in BPO for call center work and non-voice functions.

However, talent that meets client requirements remains a challenge for the industry. To improve the quality of recruitment and increase the hiring rate in the industry, BPO firms are working together with the Commission on Higher Education (CHED) and the Technical Education and Skills Development Authority (TESDA) to implement training and recruiting development programs.

Meanwhile, businessmen think computerized training and increased use of English in local TV can further improve the English communication skills of Filipino workers who wish to enter the BPO workforce.


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