The Philippines is gearing up to earn a piece of the $5 billion outsourcing industry in Japan according to the Commission on Information and Communications. This is part of an effort to grow from other locations other than the recession-plagued US, which currently occupies the majority of local BPO operations. Europe, New Zealand, and Australia are also locations that are said to have a high potential for future BPO investments.
“We are continuously looking for new markets and we have identified Japan, Europe, Australia, and New Zealand as possible markets,” said CICT commissioner, Mon Ibrahim. He also noted that the Philippine BPO sector has grown despite the global economic meltdown; with emerging cities Metro Cebu, Laguna, Cavite, Bacolod, and Cagayan de Oro among others establishing a presence in the industry.
“This year, there are 100,000 to 150,000 jobs available and it's just a matter of qualified applicants,” Ibrahim said regarding the problem of a lack of qualified applicants due to a lack of English and computer literacy among graduates in the provinces.
BPO service exports are expected to reach $7.5 billion to $8 billion from only $6.1 billion last year.