by: Sarah Joson
Tuesday, December 11, 2012 | Outsourcing News |
Alleli Aspili, SSG Specialist at Infinit Outsourcing, Inc., shares her insights about social media, its uses, and how companies maximize its benefits in an article posted at Business2Community.com.
Social media is used by organizations from different backgrounds and industries to improve and reinforce marketing strategies. For instance, it enables businesses and users to connect with other organizations and individuals who might be interested about the brand or product.
During its early stages, social media was only used to establish personal connections. But as businesses developed, they were able to use it to their advantage. Social media was able to help small and start-up businesses grow and reach potential customers in other areas. Soon after, business to business deals ensued which enriched the world of commerce. Strategies were made to attract more users and businesses developed more tools for other businesses.
As social media campaigns became more elaborate, companies started to outsource social media marketing so that implementing and monitoring social media campaigns are streamlined. However, a lot of people are not confident in doing so because they feel that the company’s brand and image should be managed by someone who knows the company fully.
When people hear the term social media marketing outsourcing, the first thing that most of them think about is an external provider that manages all replies, works on increasing the number of followers of an account, etc. In general, they feel that the social media profile is an external part of the brand or company.
However, not all social media marketing outsourcing providers do the same thing. Some have a template for delivering their services while others have a flexible services menu. Also, strategies still come from the client and the service provider will be responsible for executing tasks according to the standards and requirements of the client.