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What Small Business Owners Should Know

by: Sarah Joson

Monday, November 26, 2012 | Outsourcing News |

Outsourcing for Small Businesses

In a write-up posted at TheStreet.com, Laurie Kulikowski shares important things that start-up and small business owners should know.

First, she cited the article from TheAtlantic where writer James Fallows said business owners as well as employees should avoid including personal comments in emails, especially ones that could create a scandal or problem in the company. It includes gossip or harsh criticism of an employee. One thing people should remember in emails is that data can be easily monitored, stored, and sometimes, hacked.

Another one is outsourcing. It enables business owners to subcontract a wide range of processes to service providers that charge at a lower rate. It also helps solve talent shortage issues. For instance, if a business needs a new design for their website, they can outsource web design tasks to an offshore to service provider or freelancer who can do it well at a fraction of the cost.

Lastly, one of the important things to remember is to make use of the available marketing tools. If there’s one thing that is crucial to businesses, it’s definitely acquiring more presence online because that’s where the customers are. Everything is becoming mobile, thanks to the internet.

Business owners can make use of social media marketing, search engine optimization, and more interactive processes that can help improve consumer engagement and spread the word about the company. 

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