by: Finella Kristle Panlilio
Wednesday, January 06, 2016 |
We've come a long way since simply using Facebook to share personal photos and status updates. Social media has become such an integral part of marketing that there isn't a business that doesn't have a page on Facebook, Twitter, or Instagram.
This year brings more opportunities to explore the ways in which businesses can use social media marketing for expansion and success. If you haven’t already planned for this year, or are still looking for ideas to add to your existing strategy, B2C offers a useful and practical social media planner for 2016:
January: Review and Customer Feedback
Start 2016 by pleasing your customers. No matter what the outcome was for your business by the end of 2015, January is the best time to ask for customer reviews and feedback from the sales you have made. You’ll have plenty of time to work on any negative feedback you receive, while using positive reviews to help strengthen promotions of your product or service. Note: Some businesses have a second social media account solely for customer service.
February: Love your Business
With Valentine’s Day being this month, why don’t you publish memorable and inspiring posts about your business, your people, and your product or service? This is ultimately telling your fans why you love your business. However, you don’t want to sound like you’re making a sales pitch, so be sure to release only a few of these posts.
March: Free Gifts
Advertise a free product or service trial by running a Facebook or Instagram contest and tying it into the Easter theme. This will help attract new interest and revive old customers.
April: New Beginnings
Catch up on your customer service and make sure you have responded to all kinds of feedback. This isn’t to say that you should ignore consumer reviews for the rest of the year, it simply means that a few posts letting your customers know that you have heard them and are working to improve your product or service could help your business be viewed in a good light and therefore encourage growth.
Everyone is amped up on the summer vibe, so get out in the sunshine and create a short video for your business. Videos have been making an impact on social media because they are visually appealing, and we don’t see that stopping anytime soon.
Think of June as a feel-good month. Share relatable posts from other businesses and connect with other relevant companies by commenting on their pages, leaving a message, or simply liking their page.
July: Scheduled Posts
Are you caught up with all your posts? Make sure you have scheduled them accordingly and are free of any backlog. Don’t forget to experiment with posts at different times of day, especially if you’re targeting a global audience.
August: New Platforms
Don’t be complacent about having just one or two social media profiles. Find out where your target audience hangs out on social media. Don’t be afraid to explore other platforms and study how you can make them work for your brand.
In the process of developing a new product? Thinking of adding a new service? Have a new manager on board? Keep your audience up-to-date with what’s happening in your company to exhibit transparency and to stimulate engagement with fans.
October: Creative Images
It’s Halloween! This holiday is so heavily celebrated that it wouldn’t be half bad to have a month-long celebration on social media. It’s also time to get creative and dress your logo up in a Halloween costume and put some spooky decor in your cover photo. Have another contest and give away cool treats!
Thanksgiving is another reason to create a holiday marketing campaign and get everyone involved and engaging on your page.
December: Christmas Marketing Campaigns
Having already run a few holiday campaigns over the past months, December is your last chance for the year to create the most captivating marketing campaigns that would create more leads, sales, and brand awareness.