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Reap Rewards from Content Marketing

by: Finella Kristle Panlilio

Tuesday, April 29, 2014 |

When was the last time a brand caught your attention with a catchy jingle or an ad with notable imagery? Can’t remember? Neither can we. Even Super Bowl ads, which were once revered, have lost their appeal.

As today’s technology drives traditional forms of advertising out of the picture, companies shift their focus to content marketing.

In content marketing, you create and distribute valuable, consistent, and relevant content to attract your target audience with the objective of producing profitable customer action. Be it in the form of a video, a blog, a tweet, an infographic, or an e-book, when done right, content engages a consumer on a deeper level than traditional advertising and rewards businesses with a customer’s brand loyalty.

Content marketing tips for customer loyalty

Most businesses still struggle to develop an effective content strategy. Here’s how you can use content marketing to keep customers coming back for more:

1. Study Your Audience.
Address the issues of your target audience. Publish content that piques their interest, and be consistent with it. This will encourage engagement and shares. How-To’s and list articles are shared three times more than other messages.

2. Push Content Where Your Audience Consumes It.
Find out where your audience hangs out and publish content on those platforms.

3. Practice Perseverance.
Persistence goes a long way. Overnight success stories and viral videos may be few, but consistently producing high-quality content pays off in the long run.


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